glamour magazine media kit analysis

25
Media Kit Analysis Peter Herman, Mariam Shahab, Courtney Burd, Brittany O’Donnell

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Class project. Spring 2009.

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Page 1: Glamour Magazine Media Kit Analysis

Media Kit AnalysisPeter Herman, Mariam Shahab,

Courtney Burd, Brittany O’Donnell

Page 2: Glamour Magazine Media Kit Analysis

Glamour Magazine•“stylish, award-winning

editorial consistently reflects our reader's interest in the world around her while fueling her aspirational, yet accessible lifestyle.”

Page 3: Glamour Magazine Media Kit Analysis

Glamour Magazine

•Founded in 1939

•First national magazine to feature an African-American on the cover (Aug ’68)

Page 4: Glamour Magazine Media Kit Analysis

Awards•National Magazine Award -

General Excellence

•3 Clarion Awards - Women in Communications

•3 Front Page Awards - Newswomen’s Club of New York

•2005/2006 Ad Age’s A-List, Adweek’s Hot List

Page 5: Glamour Magazine Media Kit Analysis

Editorial Content

• Closing deadline is 90 days before printing• Issues On Sale 25 days before that month

Page 6: Glamour Magazine Media Kit Analysis
Page 7: Glamour Magazine Media Kit Analysis

Editorial Sections

•Glamour Beauty

•Glamour Fashion

•Men, Sex & Love

•Your Health & Beauty

•Life & Happiness

Page 8: Glamour Magazine Media Kit Analysis

Circulation

Total SubsPaid Subs

Verified Single

2,354,973

1,669,340

1,560,948

108,392 685,633

Page 9: Glamour Magazine Media Kit Analysis

Region DistributionSouth Atlantic 396,258Mid Atlantic 358,925

East N. Central 359,439Pacific St. 339,798

West S. Central 219,974West N. Central 161,076

Mountain St. 143,784New England 126,472

East S. Central 115,869Foreign 16,134Canada 55,174Other 5,637

Page 10: Glamour Magazine Media Kit Analysis
Page 11: Glamour Magazine Media Kit Analysis

Readership

•Glamour readers spend on average over an hour reading our magazine

•32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.

Page 12: Glamour Magazine Media Kit Analysis

Demographics

Page 13: Glamour Magazine Media Kit Analysis

Rates

Effective CPM: $13.88 * based on 1p 4C ad

*

Page 14: Glamour Magazine Media Kit Analysis

Rates

Page 15: Glamour Magazine Media Kit Analysis

Rates

Page 16: Glamour Magazine Media Kit Analysis

Rates

Page 17: Glamour Magazine Media Kit Analysis

Condé Nast Discount

Page 18: Glamour Magazine Media Kit Analysis

Ad Categories

•Beauty

•Jewelry

•Clothing

Opportunities•Technology•Food

Page 19: Glamour Magazine Media Kit Analysis

Ad Pages

•March Issue: 139.26 pages

Page 20: Glamour Magazine Media Kit Analysis

Ad Specs

Page 21: Glamour Magazine Media Kit Analysis

Innovative Opportunities

Page 22: Glamour Magazine Media Kit Analysis

Innovative Opportunities

Page 23: Glamour Magazine Media Kit Analysis

Glamtones

Glamour and Pantone partnered with various brands to make products specifically for our

magazine.

Page 24: Glamour Magazine Media Kit Analysis

Competitive Analysis

Glamour

Cosmo

Rate 4C, 1P 170,080 215,900

Rate Cover 4 212,620 291,500

March 09 Ad Pages 139.26 114.54

Circ Increase

Over 20084.1 0.8

Page 25: Glamour Magazine Media Kit Analysis

Glamour Magazine

“Glamour is doing it your own way.”

- Kara Walker