glamour magazine media kit analysis
DESCRIPTION
Class project. Spring 2009.TRANSCRIPT
Media Kit AnalysisPeter Herman, Mariam Shahab,
Courtney Burd, Brittany O’Donnell
Glamour Magazine•“stylish, award-winning
editorial consistently reflects our reader's interest in the world around her while fueling her aspirational, yet accessible lifestyle.”
Glamour Magazine
•Founded in 1939
•First national magazine to feature an African-American on the cover (Aug ’68)
Awards•National Magazine Award -
General Excellence
•3 Clarion Awards - Women in Communications
•3 Front Page Awards - Newswomen’s Club of New York
•2005/2006 Ad Age’s A-List, Adweek’s Hot List
Editorial Content
• Closing deadline is 90 days before printing• Issues On Sale 25 days before that month
Editorial Sections
•Glamour Beauty
•Glamour Fashion
•Men, Sex & Love
•Your Health & Beauty
•Life & Happiness
Circulation
Total SubsPaid Subs
Verified Single
2,354,973
1,669,340
1,560,948
108,392 685,633
Region DistributionSouth Atlantic 396,258Mid Atlantic 358,925
East N. Central 359,439Pacific St. 339,798
West S. Central 219,974West N. Central 161,076
Mountain St. 143,784New England 126,472
East S. Central 115,869Foreign 16,134Canada 55,174Other 5,637
Readership
•Glamour readers spend on average over an hour reading our magazine
•32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.
Demographics
Rates
Effective CPM: $13.88 * based on 1p 4C ad
*
Rates
Rates
Rates
Condé Nast Discount
Ad Categories
•Beauty
•Jewelry
•Clothing
Opportunities•Technology•Food
Ad Pages
•March Issue: 139.26 pages
Ad Specs
Innovative Opportunities
Innovative Opportunities
Glamtones
Glamour and Pantone partnered with various brands to make products specifically for our
magazine.
Competitive Analysis
Glamour
Cosmo
Rate 4C, 1P 170,080 215,900
Rate Cover 4 212,620 291,500
March 09 Ad Pages 139.26 114.54
Circ Increase
Over 20084.1 0.8
Glamour Magazine
“Glamour is doing it your own way.”
- Kara Walker