getting your online content read best editorial practices

What makes some content pieces more popular than others?

TOPICS PAGE

INDIVIDUAL UPDATES

A BLOG ROUNDUP

VIDEO ANALYSIS

WHAT YOUR CONTENT & NELSON MANDELA HAVE IN COMMON

Conversation between others

Goal: become the subject of other people’s conversations

Market intelligence: listen, learn, utilize

Connect with peers & others

Your own networking

Sharing & discussion

between others

‘ENGAGEMENT’ MEANS MORE THAN YOU THINK

US Patent Law Reform - What It Means to Your Corporation

Intellectual Property Networking

Patent Professionals

Society of Physician Entrepreneurs (SoPE)

Chemical Angel Network

The Linked CXO / President, CEO, COO…

Rockies Venture Club

Global Innovations (GI)

Angel Capital Association Patents - Intellectual Property

Patent and Intellectual Property Practitioners

GROUPS

Readable (Why) Timely (When) Relevant (What)

§  The America Invents Act

§  Important Patent Law Changes

§  Top Ten Reasons To File Your Patent Applications Before March 16, 2013

TITLES TELL BUSY PEOPLE WHY TO READ NOW

§  Tenth Circuit Finds Emails Provide Sufficient Evidence of a Contract

§  Court Finds Email Communications Result in Binding Contracts

§  Think That Email Isn’t a Contract? Think Again…

TITLES TELL BUSY PEOPLE WHY TO READ NOW

READABLE

§  Readers don’t need to work to find your big takeaways

§  Each element clarifies the reason to be reading this

16 MAR

Before it happens After it happens B

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TIMELY

DON'T TALK ABOUT THE LAW

§  Talk about how changes in the law affect the people you serve

THE PROMISE OF WEB PUBLISHING: 1995 TO TODAY

CONTENT Something to say

The means to publish TECHNOLOGY

An audience/readers VISIBILITY

Thanks – more info:

@adrianlurssen

adrian@jdsupra.com