getting your online content read best editorial practices
DESCRIPTION
JD Supra co-founder Adrian Lurssen talks about why some legal content is more popular than others — and how we can develop our own best editorial and content marketing practices to make sure we are well-read online. Adrian walks through a case study of recent legal coverage (to do with a change to the U.S. patent system), showing how and why one article in particular received far wider readership than all the others. From this you will have concrete takeaways to make sure your written legal expertise is getting the attention it deserves online.TRANSCRIPT
What makes some content pieces more popular than others?
TOPICS PAGE
INDIVIDUAL UPDATES
A BLOG ROUNDUP
VIDEO ANALYSIS
WHAT YOUR CONTENT & NELSON MANDELA HAVE IN COMMON
Conversation between others
Goal: become the subject of other people’s conversations
Market intelligence: listen, learn, utilize
Connect with peers & others
Your own networking
Sharing & discussion
between others
‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
US Patent Law Reform - What It Means to Your Corporation
Intellectual Property Networking
Patent Professionals
Society of Physician Entrepreneurs (SoPE)
Chemical Angel Network
The Linked CXO / President, CEO, COO…
Rockies Venture Club
Global Innovations (GI)
Angel Capital Association Patents - Intellectual Property
Patent and Intellectual Property Practitioners
GROUPS
Readable (Why) Timely (When) Relevant (What)
§ The America Invents Act
§ Important Patent Law Changes
§ Top Ten Reasons To File Your Patent Applications Before March 16, 2013
TITLES TELL BUSY PEOPLE WHY TO READ NOW
§ Tenth Circuit Finds Emails Provide Sufficient Evidence of a Contract
§ Court Finds Email Communications Result in Binding Contracts
§ Think That Email Isn’t a Contract? Think Again…
TITLES TELL BUSY PEOPLE WHY TO READ NOW
READABLE
§ Readers don’t need to work to find your big takeaways
§ Each element clarifies the reason to be reading this
16 MAR
Before it happens After it happens B
REA
KIN
G N
EWS
TIMELY
DON'T TALK ABOUT THE LAW
§ Talk about how changes in the law affect the people you serve
THE PROMISE OF WEB PUBLISHING: 1995 TO TODAY
CONTENT Something to say
The means to publish TECHNOLOGY
An audience/readers VISIBILITY
