getting unstuck: from desktop to device

Getting UnstuckMoving from Desktop to Device

How can we break free from

desktop-centric thinking?

How can we approach convergence in

the right way?

How can wedevelop inclusive

strategies?

How can we train and hire for

new roles?

How can we build once?

How can we not copy Apple?

How can we get unstuck?

One Year Ago

“This is brand new big shit. It all started today.”

—Jason Fried, 37signals

What now?

Liz Danzico“The moderator”

Chris Messina“The veteran”

John SanGiovanni“The innovator guy”

Raj Singh“The strategy guy”

George Arriola“The in-house guy”

Lightning Round

1. Describe your scenario briefly2. Direct to a panelist if appropriate

3. We’ll answer in one minute

Lightning Round

“We need to think about mobile, but have no expertise.

How do we get started?”—Anonymous

Lightning Round

“Mobile development is like some sort of CIA operation—everything is a secret.

Where can I get inspiration?”—Robert M.

Getting UnstuckMoving from Desktop to Device

Lightning Round

Go get unstuck.THANK YOU