getting started on facebook and twitter dtcc april 2016

GETTING STARTED ON FACEBOOK &

TWITTER

@Li sa L . F l owe r sS t ra teg i s t | I ns t ruc to r | Spea ke r

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

AGENDA

oHousekeepingoIntroductionsoName, company, goals, 3 things

oVideooStepsoRecapo3 things

oNext steps

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social media and business coaching – 5+ years Lifelong learner, volunteer, and advocate Global – Malaysia and Nigeria Recent – Keynote speaker at Kent County Economic Summit

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

IT ALL STARTED WITH A TWEET!

One connection led to many A journey of online conversations

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#LISAINLAGOS

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#LISAINLAGOS

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#LISAINLAGOS 15% in 16 days

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#Socialnomicshttps://www.youtube.com/watch?v=zxpa4dNVd3c

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

3-RING BINDER One place Tabs All log-in IDs, passwords Idea To Do list

Don’t forget the squirrels!!!

Measure Revise Track

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TONIGHT Set your business goals Determine who to “Follow” or “Friend” Create and curate quality content to “Share,” “Tweet,” or “Re-Tweet”

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

MUSTS Must know who your audience is Must know where they are talking online Must have a destination for them to go to Must have GOALS Must have a PLAN

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

3 GOALS Tied to organizational goals Who What When Where How What If

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

S.M.A.R.T. GOALS Specific (what, how often or how much, where, etc.) Measurable, mutual Achievable, action-oriented Relevant, realistic, recorded, results-oriented, revise, resources Timely, time-bound

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

EXAMPLE

Source: http://agemegracefully.com/?tag=smart-goal-setting

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)

Increase traffic to website Start and develop relationships (leading to sales) Increase customer awareness of and/or manage your brand Gain customer insight Become more accessible Build trust or loyalty

Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts.

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

FRONT AND CENTER

Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/

TV, radio, print, outdoor, direct

mail, etc. should be cross-

promoting as well.

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

THE TOP 3

Facebook is YOUR neighborhood.Twitter is the GLOBAL watering hole.

LinkedIn is the GLOBAL job and business board.Yes, add Instagram.

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

WHO SHOULD YOU FOLLOW OR FRIEND? Review goals Which industry? Where are they talking? What are they talking about?

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

FACEBOOK Personal (branded) page Business page Facebook groups

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TWITTER Personal (branded) page Business page Twitter chats Competitive intelligence Twitter lists

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

CONTENT Curate and create Types of content What am I going to say? Brainstorming for Content exercise

Editorial calendar

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TYPES OF CONTENT Blog posts Videos Infographics Guides Book reviews Images Opinion posts Product reviews

ListsLeBookCase studyPodcast InterviewsResearchSurveysAnimated gifs

Comics or cartoonsWhat is your

competition doing? What is an unrelated

company doing? Link or resource pages

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

CURATE AND CREATE Curate content Sharing a post on Twitter

OR Doing an article curation (an article someone else wrote) Adding content and/or images and then writing new content around the original article

A curater adds their own insight, links that make it deeper, adding another layer of information. - @JanLGordon

Create

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TOOLS Canva SmartBriefs

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

NEXT STEPS1. Your Plan2. Get support

Facebook group - https://www.facebook.com/groups/MarketingStrategiesGroup/

3. Go slow, but go!

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

QUESTIONS?@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LisaLFlowers@LisaLFlowers1 (Instagram)

Facebook Group: MarketingStrategiesGroup

LFlowers@FlowersMediaMatters.com

703-862-8743

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016