getting started in internet marketing and sales by jason weaver of idaho web marketing meetup

GETTING STARTED IN INTERNET MARKETING / SALES - By Jason Weaver Organizer of the Idaho Web Marketing Meetup www.IWMM.org

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About Me

About me – eRexburg.com

About me - OpenBook.net

About me - OpenBook.net

About me - OpenBook.net

About me - MonkeyBarStorage.com 4 years of Internet marketing experience

About Idaho Web Marketing Meetup

Started in 2010Now 150+ Members

About Idaho Web Marketing Meetup

Education / Agency / Give Back Monthly Meetings (In Person, Live

Stream & Recording Database) Yearly Internet Safety & Security Event Online Discussion Board Informative Blog Client Work Internships

History

“Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available…”

-Google

Quality / Relevance / Trust

• Quality• Trust • Relevant

Custom Search

v

Be On Page 1

Internet Markers

Derek Ostler

Got training on job spending other peoples money

Picks up side clients Goes to local meetups Goes to national conferences Takes people to lunch Job shadows Got BS BYU-I Business/Marketing Became Google certified Only works Mon - Thur

Derek Ostler

What Will They Pay You Starting

Locally - $21 - $30K Nationally - $35 - $40k Derek – Writes his own check

Top 6 Skills to Learn & 4 Best Practices

SEO PPC Conversion

Optimization Web Coding Social Media

On Site Optimization - Keyword Mapping

Tests Everything Track Everything -

KPI’s Be Unique &

Targeted in Other Words Become Awesome

Become Awesome

Get More Online Business

There is only 2 ways to get more business online

1. Get in front of more people 2. Or catch more already seeing you

Become Awesome + Get in Front of Your Target

= Success Online

Pest Control – Awesome?

Pest Control – 24% Conversion Rate

Awesome Landing Pages

Get More Eyes

Channels / Platforms / Mediums

SEO PPC Social Media Ebay Affiliate Partnerships …

Alternative – Do Something Crazy

Alternative – Do Something Crazy

Understand Online Customers

Keyword Tool: adwords.google.com/o/KeywordTool Research Tools:

servicebusinesssem.com/do-you-need-to-do-online-research-for-your-brand

On Site Optimization

Perfect Optimization seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Free 45 Day Trial seomoz.org/partners/idahowebmarketingmtp

Track Everything

Track Everything & Focus on KPI’s

servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads

Track Everything & Focus on KPI’s Web traffic – 

Google Analytics Unique Visitors Web form submissions – 

Google Analytics Goal Tracking Phone calls – Call Rail / Google Analytics Spend on advertising – You or your tools Direct emails – You Value of a sale – You

A/B Testing

A/B Testing

Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.html

Visual Website Optimizer visualwebsiteoptimizer.com

Education

Certification

All Available Tests: google.starttest.com/ 2 Tests For Free: google.com/intl/en/ads/engage/

Jobs & Internships

inbound.org/jobs iwmm.org/internships seomoz.org/article/recommended sempo.org/?page=jobs

Who to Follow - All Things SEO seomoz.org/blog seomoz.org/moztop10 seomoz.org/blog/category/whiteboard-Fri

day seomoz.org/beginners-guide-to-seo seomoz.org/partners/

idahowebmarketingmtp

Who to Follow - All Things PPC & More

Who to Follow – Local Help

iwmm.org/learn-internet-marketing meetup.com/idaho-web-marketing iwmm.org/blog

Questions