getting started in internet marketing and sales by jason weaver of idaho web marketing meetup
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GETTING STARTED IN INTERNET MARKETING / SALES - By Jason Weaver Organizer of the Idaho Web Marketing Meetup www.IWMM.org
goo.gl/grU1F
About Me
About me – eRexburg.com
About me - OpenBook.net
About me - OpenBook.net
About me - OpenBook.net
About me - MonkeyBarStorage.com 4 years of Internet marketing experience
About Idaho Web Marketing Meetup
Started in 2010Now 150+ Members
About Idaho Web Marketing Meetup
Education / Agency / Give Back Monthly Meetings (In Person, Live
Stream & Recording Database) Yearly Internet Safety & Security Event Online Discussion Board Informative Blog Client Work Internships
History
“Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available…”
Quality / Relevance / Trust
• Quality• Trust • Relevant
Custom Search
v
Be On Page 1
Internet Markers
Derek Ostler
Got training on job spending other peoples money
Picks up side clients Goes to local meetups Goes to national conferences Takes people to lunch Job shadows Got BS BYU-I Business/Marketing Became Google certified Only works Mon - Thur
Derek Ostler
What Will They Pay You Starting
Locally - $21 - $30K Nationally - $35 - $40k Derek – Writes his own check
Top 6 Skills to Learn & 4 Best Practices
SEO PPC Conversion
Optimization Web Coding Social Media
On Site Optimization - Keyword Mapping
Tests Everything Track Everything -
KPI’s Be Unique &
Targeted in Other Words Become Awesome
Become Awesome
Get More Online Business
There is only 2 ways to get more business online
1. Get in front of more people 2. Or catch more already seeing you
Become Awesome + Get in Front of Your Target
= Success Online
Pest Control – Awesome?
Pest Control – 24% Conversion Rate
Awesome Landing Pages
Get More Eyes
Channels / Platforms / Mediums
SEO PPC Social Media Ebay Affiliate Partnerships …
Alternative – Do Something Crazy
Alternative – Do Something Crazy
Understand Online Customers
Keyword Tool: adwords.google.com/o/KeywordTool Research Tools:
servicebusinesssem.com/do-you-need-to-do-online-research-for-your-brand
On Site Optimization
Perfect Optimization seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Free 45 Day Trial seomoz.org/partners/idahowebmarketingmtp
Track Everything
Track Everything & Focus on KPI’s
servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads
Track Everything & Focus on KPI’s Web traffic –
Google Analytics Unique Visitors Web form submissions –
Google Analytics Goal Tracking Phone calls – Call Rail / Google Analytics Spend on advertising – You or your tools Direct emails – You Value of a sale – You
A/B Testing
A/B Testing
Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.html
Visual Website Optimizer visualwebsiteoptimizer.com
Education
Certification
All Available Tests: google.starttest.com/ 2 Tests For Free: google.com/intl/en/ads/engage/
Jobs & Internships
inbound.org/jobs iwmm.org/internships seomoz.org/article/recommended sempo.org/?page=jobs
Who to Follow - All Things SEO seomoz.org/blog seomoz.org/moztop10 seomoz.org/blog/category/whiteboard-Fri
day seomoz.org/beginners-guide-to-seo seomoz.org/partners/
idahowebmarketingmtp
Who to Follow - All Things PPC & More
Who to Follow – Local Help
iwmm.org/learn-internet-marketing meetup.com/idaho-web-marketing iwmm.org/blog
Questions