getting customers to love you - and show it
Post on 17-Jul-2015
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Getting Customers to Love You And Show It
Your Hosts
Maxime Trottier Marketing Director
David Hervieux Founder and CEO
About Remote Desktop Manager
All-in-one remote connections, passwords and credentials management platform for IT teams
Maxime’s Marketing Strategy
Newsletter Forum
Blogging
Social media
Content
Inbound marketing
How We Got Customers To Love Us
Know your customers
Create a sharing environment
Start conversations
Develop relationships
Build a community
Provide tools
Respond to them quickly
Dedication
Discipline
Team effort
Use the right channels
Human interaction
Don’t assume
Listen more than you speak
Keep it simple
Success ≠ statistics
Have a sense of humor!
Exceptional customer service
Surprise your customers
Have fun!
Be flexible and available
Wow factor
Partnerships that lead to new conversations
Think outside the box
Every user is important
Don’t be afraid to ask for feedback
Give more than you take
Results
Forum
Blogging
Social media
2,400+ active forum members 15,000+ posts
100+ posts a year
2,500 followers on twitter 11,500 likes on Facebook
10% of visits come from referrals (blogs, reviews, social media)
Inbound marketing
A very active customer forum
Expert reviews
WindowsITpro
SQL Server Magazine
DABCC
Chris Shaw
Comments and reviews on social sites
Getting closer to important partners
Sweet Apps to Help
A custom community portal for advocates www.influitive.com
Customer feedback forum and interaction platform www.getsatisfaction.com
Happy Valentine’s Day! @remotedesktopman
@explorics
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