Getting Customers to Love You And Show It

Your Hosts

Maxime Trottier Marketing Director

David Hervieux Founder and CEO

 

About Remote Desktop Manager

All-in-one remote connections, passwords and credentials management platform for IT teams

Maxime’s Marketing Strategy

Newsletter Forum

Blogging

Social media

Content

Inbound marketing

How We Got Customers To Love Us

  Know your customers

  Create a sharing environment

  Start conversations

  Develop relationships

  Build a community

  Provide tools

Respond to them quickly

  Dedication

  Discipline

  Team effort

  Use the right channels

Human interaction

  Don’t assume

  Listen more than you speak

  Keep it simple

  Success ≠ statistics

  Have a sense of humor!

Exceptional customer service

  Surprise your customers

  Have fun!

  Be flexible and available

  Wow factor

Partnerships that lead to new conversations

  Think outside the box

  Every user is important

  Don’t be afraid to ask for feedback

  Give more than you take

Results

Forum

Blogging

Social media

2,400+ active forum members 15,000+ posts  

100+ posts a year  

2,500 followers on twitter 11,500 likes on Facebook  

10% of visits come from referrals (blogs, reviews, social media)  

Inbound marketing

A very active customer forum

Expert reviews

WindowsITpro  

SQL Server Magazine  

DABCC  

Chris Shaw  

Comments and reviews on social sites

Getting closer to important partners

Sweet Apps to Help

A custom community portal for advocates www.influitive.com

Customer feedback forum and interaction platform www.getsatisfaction.com

Happy Valentine’s Day! @remotedesktopman

@explorics