get listed university spokane- analytics riches
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EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
There’s Gold in Them
Thar Data
Analytics Riches
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“You cannot improve what you cannot measure.”
-Lord Kelvin
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
The Path to Riches
• Definebusinessobjectivesandgoals•CreateKPI’s(KeyPerformanceIndicators)
• TameyourHIPPO
• Setupgoals•Gaininsightandmakerecommendations
•Alwaysbeimproving
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Repeat after me... Analytics is NOT about reports. It’s about gleaning insight fromweb data and doing something.
-Me (and others that live the data-driven dream)
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Business Goals-Why Do you Exist?
•Knowthepurposeofyourwebsite• Knowthepagesthatmatterandwhy
• CreateKPI’sthatyoucantrackand supportyourgoals
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
KPI 1-The Power of Blogging
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
KPI 2-Class Registration
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
KPI 3-Facebook Traffic
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Help Data Defeat the HiPPO
HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Traffic Sources - Thanks, Man.
•DirectTraffic-Yourbrand,baby!• ReferringTraffic-Whoyourfriendsare
• SearchEngines-Big3Love•Keywords-Thehead&long-tail
•AdwordsCampaigns-Paytoplay
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Know Your sources, man!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Search Traffic Rulz!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Content - Rich or Poor?
•TopContent-I’m#1,I’m#1,I’m#1
• TopLandingPages-Howtheyfindyou• TopExitPages-Notsoimportant
•NavigationSummary-Sweeeet!
•SiteOverlay-Cool,butnotaccurate
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Goals - Have Some
•TrackConversions-Theymatter
• ConversionRates-Matter
• GoalFunnels-See$fallintoit•FunnelVisualization-Cooooool
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Be An ROI Rockstar!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Open Your Mind and Discover!Arghhh!No gold.
Only platinum.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Insight and Improvement
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Search-Room for Improvement
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Segmentation Rulz!
•StartusingsegmentationNOW!
• Inventnewwaystosegmenttraffic
• Sliceanddicethatdata,baby•Nearlyallofmyanalyticinsightcomes
fromdatasegmentationovertime.ThenI
takeaction&makeimprovementstotest.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed’s Top Data Mining Tips
•TimeComparison+Slice+Insight=$
• Checkyouregoandopinionatthedoor• Openyourmindstonewideas&trends
•Thinklikeascientist(hypothesize&test)
•FeedyourHiPPOtherightdietofdata
•Discoverwhatworks.Domoreofit.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Additional ResourcesBooks: Analytics:AnHouraDayWebAnalytics2.0
Websites: Searchengineland.comKaushik.netUserflyGoogleAnalyticsVideosJuiceAnalyticsKissInsightsVisualWebsiteOptimizer
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE: 509.624.5580TWITTER: @ed_reese
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