get listed university spokane- analytics riches

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

There’s Gold in Them

Thar Data

Analytics Riches


“You cannot improve what you cannot measure.”

-Lord Kelvin


The Path to Riches

• Definebusinessobjectivesandgoals•CreateKPI’s(KeyPerformanceIndicators)

• TameyourHIPPO

• Setupgoals•Gaininsightandmakerecommendations

•Alwaysbeimproving


Repeat after me... Analytics is NOT about reports. It’s about gleaning insight fromweb data and doing something.

-Me (and others that live the data-driven dream)


Business Goals-Why Do you Exist?

•Knowthepurposeofyourwebsite• Knowthepagesthatmatterandwhy

• CreateKPI’sthatyoucantrackand supportyourgoals


KPI 1-The Power of Blogging


KPI 2-Class Registration


KPI 3-Facebook Traffic


Help Data Defeat the HiPPO

HiPPO=Highest Paid Person’s Opinion


Traffic Sources - Thanks, Man.

•DirectTraffic-Yourbrand,baby!• ReferringTraffic-Whoyourfriendsare

• SearchEngines-Big3Love•Keywords-Thehead&long-tail

•AdwordsCampaigns-Paytoplay


Know Your sources, man!


Search Traffic Rulz!


Content - Rich or Poor?

•TopContent-I’m#1,I’m#1,I’m#1

• TopLandingPages-Howtheyfindyou• TopExitPages-Notsoimportant

•NavigationSummary-Sweeeet!

•SiteOverlay-Cool,butnotaccurate


Goals - Have Some

•TrackConversions-Theymatter

• ConversionRates-Matter

• GoalFunnels-See$fallintoit•FunnelVisualization-Cooooool


Be An ROI Rockstar!


Open Your Mind and Discover!Arghhh!No gold.

Only platinum.


Insight and Improvement


Search-Room for Improvement


Segmentation Rulz!

•StartusingsegmentationNOW!

• Inventnewwaystosegmenttraffic

• Sliceanddicethatdata,baby•Nearlyallofmyanalyticinsightcomes

fromdatasegmentationovertime.ThenI

takeaction&makeimprovementstotest.


Ed’s Top Data Mining Tips

•TimeComparison+Slice+Insight=$

• Checkyouregoandopinionatthedoor• Openyourmindstonewideas&trends

•Thinklikeascientist(hypothesize&test)

•FeedyourHiPPOtherightdietofdata

•Discoverwhatworks.Domoreofit.


Additional ResourcesBooks: Analytics:AnHouraDayWebAnalytics2.0

Websites: Searchengineland.comKaushik.netUserflyGoogleAnalyticsVideosJuiceAnalyticsKissInsightsVisualWebsiteOptimizer


Ed ReeseEMAIL: [email protected]: 509.624.5580TWITTER: @ed_reese