gamification, stand van zaken - speakerscorner nos - astrid poot
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Gamification
OverGamification
Monday, July 1, 2013
Astrid Poot ?• Strateeg en creatief
interactieve marketing
• bij Woedend! / het Klokhuis
• teamcaptain programma TEDxYouthAmsterdam, teacher, speaker, blogger
• @astridpoot
• astrid@woedend.nl
• nl.linkedin.com/in/astridpoot
•Monday, July 1, 2013
Monday, July 1, 2013
http://www.woedend.nl/werk/hun-eerste-keer/
Monday, July 1, 2013
http://www.woedend.nl/werk/live-twitter-thriller/
Monday, July 1, 2013
Wat is dat?!
Monday, July 1, 2013
Whoooohhhh
Monday, July 1, 2013
Yeay!
Monday, July 1, 2013
Wat wij willenNeed for a complete shift from things we ‘should do’ to things we ‘want to do’.
But instead of shifting the tasks, we simply make what we should do fun.
Monday, July 1, 2013
In play, learning is the drug
Monday, July 1, 2013
Gabe ZichermannA company trying to get you to do something that it needs you to do by making your work fun and engaging, and you understand that's what's happening.
Monday, July 1, 2013
Ian BogostGamification is a marketing gimmick
Monday, July 1, 2013
2012 70% of the world's top 2000 companies will be using gamification in some form by 2014
Gartner
2013gamification is currently being driven by novelty and hype
2014 80% of gamification applications will fail to deliver “because of poor design”
Monday, July 1, 2013
Hype cycle
Monday, July 1, 2013
Oh, dus het is al bijna over?
Monday, July 1, 2013
Sparen voor een doel
Monday, July 1, 2013
LandscapingLandscaping
Monday, July 1, 2013
Landscaping
Monday, July 1, 2013
User centered design
Monday, July 1, 2013
Digitaal belonen (bijv. in games en elo’s)
Monday, July 1, 2013
Digitaal belonen
Monday, July 1, 2013
Alfie Kohndo this, get that is an oversymplified view on motivation
intrinsic motivation and extrinsic motivation are two completely different things, and that the former is undermined by the latter.
Monday, July 1, 2013
Monday, July 1, 2013
Monday, July 1, 2013
FIEROMonday, July 1, 2013
Jane McGonigal
GoalRulesFeedback systemVoluntarily participation
We don’t need no stinkin’ badges!
Monday, July 1, 2013
Wat we nodig hebben
Satisfying workThe experience of being successfulSocial connectionMeaning
Monday, July 1, 2013
Gameful oplossingen gaan over beter je doel kunnen bereiken
Goede gamifiction?
Gameful oplossingen gaan minder over leuk, en meer over comfortabel en makkelijk
Gameful design is een houding, en geen simpel model.
Monday, July 1, 2013
Gewenst gedrag meer bereikbaar
HabitRPG http://www.youtube.com/watch?v=NPjK8_eBYzE
niet nodig!
Monday, July 1, 2013
Gewenst gedrag meer bereikbaar
https://itunes.apple.com/us/app/fig-your-personal-wellness/id554305571?mt=8
Monday, July 1, 2013
Moeilijke taak makkelijker door verhaal
Pain Squad
https://www.youtube.com/watch?v=qsl9NjyVpHY
Monday, July 1, 2013
Moeilijke taak makkelijker door verhaal
Zombies Run
https://www.youtube.com/watch?v=GyFqZtKvya0
Monday, July 1, 2013
Moeilijke taak makkelijker door verhaal
Monday, July 1, 2013
Moeilijke taak makkelijker (door verhaal?)
Monday, July 1, 2013
Saaie taak comfortabeler https://simple.com/
Monday, July 1, 2013
gamedesigners zijn de nieuwe
strategenMonday, July 1, 2013
On it!@astridpootnl.linkedin.com/in/astridpootwww.woedend.nlastrid@woedend.nl
Monday, July 1, 2013
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