gamewheel gamescom congress presentation

#GamifyYourself#AugmentYourself

The future is augmented…...and gamified

Evgeni Kouris18th August, Cologne

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40+ years combined experience in tech, games and AR/VR

Evgeni Kouris 柯一夫Co-Founder, CEO

Musician. Entrepreneur. Engineer. Consultant.Born in Russia. Started coding early on.

Christian BittlerCo-Founder, CPO

Serial entrepreneur. Sold several studios.Born in Germany. Created over 100 games.

Automating creation of contentSaas/PaaS gamification tool

Inventing new forms of contentAugmented reality focus

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We have two brands working together

We believe that games will become a standard way of communication on mobile

…and Gamified!

We believe the future of interactive content is

augmented realityThe Future is Augmented…

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Thus, the presentation is split in 2 parts

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The Future is Augmented…

Mobile AR Game launch in 2014One of the first mobile AR games globally

Featured globally by AppleSeveral features in 70+ countries

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We are pioneers in Mobile AR Gaming –First AR mobile game hit #1 in +30 countries

Toy Drive(paid)

Toy Car RC(free)

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Search for “Toywheel” in your App StoreDownload free “Toy Car RC” app

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Launch Toy Car RC and point the camera at this Western World augmented reality target

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Launch Toy Car RC and point the camera at this Candy Land augmented reality target

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Open link “http://gamewheel.com/pong” Now, let’s experience Multi-Player Virtual Reality

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Our cross-platform content engine can turn every 2D casual game into VR in browser

Multiplayer #VRPongClassic 2D Pong

Virtual Reality (VR)� Requires hardware� Full experience is expensive� Isolating experience� Difficult to intuitively control � Motion sickness

Augmented Reality (AR)� Works on all mobile devices� Relies on standard sensors� Natural extension of the real world� Stereo-camera for mixed-reality� Anyone can use, “child-friendly”

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The future is augmented – why?

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Trigger-based augmentation has arrived!

Real-world Trigger

Content e.g. Mini-Game

Brand goal e.g.Landing page

#GamifyYourself

The future is augmented…...and gamified (yourself)

People spend most of their time on mobile playing games – why not gamifying content?

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3 out of 4mobile users play games

>2haverage amount of time

mobile gamers spend playing games each day

+57%increase in daily play time by mobile gamers from 2012-2015

Source: Nielsen

Mobile gamers prefer simple games, 1-3 min versions of which are perfectly suited for ads

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76% mobile users prefer playing simple or casual games – no manual required, instant action

45%31%

11%

4%9%

Casual / socialPuzzle / board gamesAction / strategy / sportsMMOsOther

Source: BigFish

+500 MMDownloads in Feb’ 14

e.g.

Because creating a game is a complex and expensive process

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Game Design Artwork Coding Distributing

, or… is it really?

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Instead of “giving brands and agencies the fish” we decided to create a “tool to fish”

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Gamewheel 1 2D Content Creation

✅Released in Oct’15

Gamewheel 3 Dynamic Content + SDK

🛠

🎯Planned for 2017-18

Gamewheel 2AR/VR + Tools

⏱Beta planned for Q4’16

In focus now

Introducing Gamewheel PaaS platform for simple & intuitive Gamified Content creation

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1. CreateContent

2. ConnectChannels

3. CollectCustomer (data)

Pick and edit one of 30+ mini-game templates

Track the core KPIs, collect leads,etc.

Setup an ad campaign and integrate the game

Sports Chance Game AdsRetro

1. Create: Growing library of mini-game templates, designed for mobile

Casual

Sports

Immersive VR

Luck

Multiplayer

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2. Connect: Gamified campaign types vary from lead generation to engagement increase

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Luck gamesCompetition

Coupons distributionEngagement Increase

Topical campaigns

Lead Generation

%%

Campaign Type

CampaignGoal

For example:

2. Connect: +1000 marketers use Gamewheel in-app, in banners and in social media

Playable Mobile BannerIn-App Mini-Games Social Media Gamified• Any mobile banner• Less than 1 sec to load• IAB/MRAID compatible

• Any mobile app• Extended game versions • One line of code

• Any social media channel• Gamified content posts• Ad-to-web ad campaigns

1 2 3

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Example: “Angriest Whopper Game” created by Burger King’s agency with Gamewheel (I)

Play game: http://demo.gamewheel.com/cases/BK_AW/Watch video: https://youtu.be/ZLOKlNs7hAc Case study: https://www.gamewheel.com/stories/burger-king/ 17

Goal: Collect >20 Jalapeños in 20 seconds……in order to win a coupon

New product “The Angriest Whopper” introduced, mobile app connected to the offline store

1In-App Mini-Games

Example: “Angriest Whopper Game” created by Burger King’s agency with Gamewheel (II)

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Stunning 14 days results

>330.000 Game Sessions

>7.800.000 Collected Jalapeños

>135.000 Collected Coupons

>40% Average CTR

� Mini-game built with Gamewheel embedded into the start screen of Burger King app.

� No money spent on paid advertising

Organic engagement

1In-App Mini-Games

Source: Gamewheel

Check out success stores online: http://gamewheel.com/stories

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3. Collect: Various marketing goals possible, standard: pay per play and collect data

… Engaged LeadHigher probability of buying,

+5x page visits in e-commerce

… Engaged ActionMore valuable customers with

engaged downloads or won coupons

... PlayGet 0.15 seconds to

over 2.5 hours play time

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Cost-per-engagement (CPE) Cost-per-engaged-lead (CPEL)Cost-per-engaged-action (CPEA)

Pay per…

Default Custom types only for enterprise partners and white-label re-sellers

Results? Higher engagement, combined with stunning performance at lower costs

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>10%Average CTR

>20 secAverage time on Ad

>50%Organic Traffic

(in social media)Source: Gamewheel

Recap: Gamewheel PaaS platform for Gamified Content creation

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1. CreateContent

2. ConnectChannels

3. CollectCustomer (data)

Pick and edit one of 30+ mini-game templates

Track the core KPIs, collect leads, etc.

Setup an ad campaign and integrate the game

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Gamewheel Demo

We’re here to move you forward – are you in?

Evgeni Kouris

Founder, CEOM +49 (0) 171 992 34 59T + 49 (0) 30 555 780 75

evgeni,k

www.gamewheel.comTwitter: @ekourisWeChat: kouris

evgeni@gamewheel.com

Berlin HQ: Toywheel GmbH WeWork @ Sony CenterKemperplatz 1A, Berlin

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