gamewheel gamescom congress presentation
TRANSCRIPT
#GamifyYourself#AugmentYourself
The future is augmented…...and gamified
Evgeni Kouris18th August, Cologne
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40+ years combined experience in tech, games and AR/VR
Evgeni Kouris 柯一夫Co-Founder, CEO
Musician. Entrepreneur. Engineer. Consultant.Born in Russia. Started coding early on.
Christian BittlerCo-Founder, CPO
Serial entrepreneur. Sold several studios.Born in Germany. Created over 100 games.
Automating creation of contentSaas/PaaS gamification tool
Inventing new forms of contentAugmented reality focus
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We have two brands working together
We believe that games will become a standard way of communication on mobile
…and Gamified!
We believe the future of interactive content is
augmented realityThe Future is Augmented…
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Thus, the presentation is split in 2 parts
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The Future is Augmented…
Mobile AR Game launch in 2014One of the first mobile AR games globally
Featured globally by AppleSeveral features in 70+ countries
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We are pioneers in Mobile AR Gaming –First AR mobile game hit #1 in +30 countries
Toy Drive(paid)
Toy Car RC(free)
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Search for “Toywheel” in your App StoreDownload free “Toy Car RC” app
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Launch Toy Car RC and point the camera at this Western World augmented reality target
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Launch Toy Car RC and point the camera at this Candy Land augmented reality target
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Open link “http://gamewheel.com/pong” Now, let’s experience Multi-Player Virtual Reality
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Our cross-platform content engine can turn every 2D casual game into VR in browser
Multiplayer #VRPongClassic 2D Pong
Virtual Reality (VR)� Requires hardware� Full experience is expensive� Isolating experience� Difficult to intuitively control � Motion sickness
Augmented Reality (AR)� Works on all mobile devices� Relies on standard sensors� Natural extension of the real world� Stereo-camera for mixed-reality� Anyone can use, “child-friendly”
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The future is augmented – why?
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Trigger-based augmentation has arrived!
Real-world Trigger
Content e.g. Mini-Game
Brand goal e.g.Landing page
#GamifyYourself
The future is augmented…...and gamified (yourself)
People spend most of their time on mobile playing games – why not gamifying content?
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3 out of 4mobile users play games
>2haverage amount of time
mobile gamers spend playing games each day
+57%increase in daily play time by mobile gamers from 2012-2015
Source: Nielsen
Mobile gamers prefer simple games, 1-3 min versions of which are perfectly suited for ads
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76% mobile users prefer playing simple or casual games – no manual required, instant action
45%31%
11%
4%9%
Casual / socialPuzzle / board gamesAction / strategy / sportsMMOsOther
Source: BigFish
+500 MMDownloads in Feb’ 14
e.g.
Because creating a game is a complex and expensive process
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Game Design Artwork Coding Distributing
, or… is it really?
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Instead of “giving brands and agencies the fish” we decided to create a “tool to fish”
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Gamewheel 1 2D Content Creation
✅Released in Oct’15
Gamewheel 3 Dynamic Content + SDK
🛠
🎯Planned for 2017-18
Gamewheel 2AR/VR + Tools
⏱Beta planned for Q4’16
In focus now
Introducing Gamewheel PaaS platform for simple & intuitive Gamified Content creation
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1. CreateContent
2. ConnectChannels
3. CollectCustomer (data)
Pick and edit one of 30+ mini-game templates
Track the core KPIs, collect leads,etc.
Setup an ad campaign and integrate the game
Sports Chance Game AdsRetro
1. Create: Growing library of mini-game templates, designed for mobile
Casual
Sports
Immersive VR
Luck
Multiplayer
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2. Connect: Gamified campaign types vary from lead generation to engagement increase
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Luck gamesCompetition
Coupons distributionEngagement Increase
Topical campaigns
Lead Generation
%%
Campaign Type
CampaignGoal
For example:
2. Connect: +1000 marketers use Gamewheel in-app, in banners and in social media
Playable Mobile BannerIn-App Mini-Games Social Media Gamified• Any mobile banner• Less than 1 sec to load• IAB/MRAID compatible
• Any mobile app• Extended game versions • One line of code
• Any social media channel• Gamified content posts• Ad-to-web ad campaigns
1 2 3
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Example: “Angriest Whopper Game” created by Burger King’s agency with Gamewheel (I)
Play game: http://demo.gamewheel.com/cases/BK_AW/Watch video: https://youtu.be/ZLOKlNs7hAc Case study: https://www.gamewheel.com/stories/burger-king/ 17
Goal: Collect >20 Jalapeños in 20 seconds……in order to win a coupon
New product “The Angriest Whopper” introduced, mobile app connected to the offline store
1In-App Mini-Games
Example: “Angriest Whopper Game” created by Burger King’s agency with Gamewheel (II)
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Stunning 14 days results
>330.000 Game Sessions
>7.800.000 Collected Jalapeños
>135.000 Collected Coupons
>40% Average CTR
� Mini-game built with Gamewheel embedded into the start screen of Burger King app.
� No money spent on paid advertising
Organic engagement
1In-App Mini-Games
Source: Gamewheel
Check out success stores online: http://gamewheel.com/stories
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3. Collect: Various marketing goals possible, standard: pay per play and collect data
… Engaged LeadHigher probability of buying,
+5x page visits in e-commerce
… Engaged ActionMore valuable customers with
engaged downloads or won coupons
... PlayGet 0.15 seconds to
over 2.5 hours play time
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Cost-per-engagement (CPE) Cost-per-engaged-lead (CPEL)Cost-per-engaged-action (CPEA)
Pay per…
Default Custom types only for enterprise partners and white-label re-sellers
Results? Higher engagement, combined with stunning performance at lower costs
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>10%Average CTR
>20 secAverage time on Ad
>50%Organic Traffic
(in social media)Source: Gamewheel
Recap: Gamewheel PaaS platform for Gamified Content creation
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1. CreateContent
2. ConnectChannels
3. CollectCustomer (data)
Pick and edit one of 30+ mini-game templates
Track the core KPIs, collect leads, etc.
Setup an ad campaign and integrate the game
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Gamewheel Demo
We’re here to move you forward – are you in?
Evgeni Kouris
Founder, CEOM +49 (0) 171 992 34 59T + 49 (0) 30 555 780 75
evgeni,k
www.gamewheel.comTwitter: @ekourisWeChat: kouris
Berlin HQ: Toywheel GmbH WeWork @ Sony CenterKemperplatz 1A, Berlin
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