galivant assignment1

darnell huber

paul ridley

CREATE A COOL NEW APPtask:

Books Business Catalogs Education Entertainment Finance Food Drink Games Health Fitness Lifestyle Medical Music Navigation News Photo Video Productivity Reference Social Networking Sports

Travel Utilities Weather

travel spending will reach $282.4 billion by 2018

78% of adults who use the internet and mobile apps have taken a vacation in the past 12 months

Mintel

what’s most important when planning a trip?

what’s most important when planning a trip?

SPENDING TIME WITH THE ONES YOU LOVE

HAVING NEW EXPERIENCES

RELAXATIONyou want to do everything you can to avoid stress

you want to try things you’ve never done and go places you’ve never seen

you want to do activities that everyone in the group can enjoy together

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Mintel

COMPETITION

User Generated Reviews and

Recommendation Apps

Utility Apps

Itinerary Management

Apps

Activity Apps

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COMPETITIONMOST TRAVEL APPS FOCUS ON UTILITY AS OPPOSED TO ADVENTURE

COMPETITIONMOST TRAVEL APPS FOCUS ON UTILITY AS OPPOSED TO ADVENTURE

occupancy

budget

group activities

personalization

PEOPLE NEED A PLATFORM THAT SUGGESTS POTENTIAL TRAVEL DESTINATIONS AND ACTIVITIES THAT EACH

MEMBER OF THE GROUP WOULD ENJOY.

mothersadventureseekers

like to travel somewhere different

every time

Willing to make travel plans with an unknown company

like trips where they are organized for

me

age: 30-5579M

Strongly Agree with the statements:

TARGET

Average number of domestic nights of last trip = 4

Average Amount spent last domestic trip = $571

Reason for travel was for vacation = 44%

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THE ULTIMATE GROUP ADVENTURE CURATORPOSITION

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IT’S A VIRTUAL TRAVEL AGENT FOR GROUP TRIPS

CONCEPT

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IT’S LIKE A VIRTUAL TRAVEL AGENT FOR GROUP TRIPS

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G A L L I V A N T

APP MOCKUP

each member must purchase and sign in separately

each member must purchase and sign in separately

each member must purchase and sign in separately

W i n te r 2 0 1 5 S m i t h F a m i l y R e u n i o n

G a l l i v a n t ’ s To p A d v e n t u reR e c o m m e n d a t i o n s

Bungee JumpingTahoe Adventures

Jacobson’s

Rhineland Sports

SnowshoeingLakeland Sports

Powder Trails

Ashley’s Gear

Brewery TourBlue Rhino Brewing Company

Stark Mountain Brewery

start new trip

explore itineraries

current trips

settings

start new trip

explore itineraries

current trips

settings

start new trip

explore itineraries

current trips

settings

link to Google Maps and website

API’s1234

In-app messaging

Address book

Link to: Device capabilities (GPS location)

Mobile identity API Toolkit (payments)

application program interface

brief1234

marketingo u t l i n e

Profile a real world group trip sponsored by Gallivant

Travel bloggers

Instagram Campaign How gallivant made a group, a guru of travel #GallivantGuru

Buzzfeed travel sponsors

GALLIVANTINGinto the future

encompass all aspects travelflights, lodging

social exploring

multivideo activity videos

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G A L L I V A N T

darnell huber

paul ridley