future of the fitness industry
Post on 19-Aug-2015
5.660 Views
Preview:
TRANSCRIPT
Future of being active
Gijsbregt Brouwer EuropeActive - Berlin - June 16th, 2014
Creating sports experiences in a world that talks back
Disruption
!
When will internet video overtake TV?
“That already happened.” -
Eric Scmidt, CEO Google
1 on 1
1 to many
Many to many
Facts
Social networks world wide
0
300
600
900
1200
Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine
40
70108
200243
277300
450
1230
Use of smartphone
Use of smartphone2010
82%
18%
2014
37%
63%
Mobile Desktop
Number of users of Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00
All running apps combined
Far more than 100M downloads
Pump it
Mobile revolution
Trends 2nd decade 21st century
Tracking
"Sharing"
Fenced off
Smart real estate
Smart everything
Everything connected
All senses touched
Realtime world
Realtime world
Online = personal
Offline = personal
Define personal?
Outside is the new inside
“More people in the club”?
Trends SPORTNEXT 2014
Transparant athlete
Transparant athlete
Yoga & broga
Desportification of sports
Performance Fitness
Wellness Lifestyle
Desportification of sports
Mind as the final frontier
Mind as the final frontier
Robots are coming
Robots are coming
Customer journey 2020
Engaging in activities
!
Before
Body scan
Before
Brain scan
Before
Gene scan
Before
print shoes & gear
Before
print shoe & gear
Before
Analysis of training
Before
Someone to train with
Before
Smart watch
During
Smart wear
During
Smart helmet
During
real time body feedback
During
real time body feedback
During
real time hydro feedback
During
ghosting
During
social & geo feedback
During
bio feedback
During
cheering
During
Screens everywhere
During
real time music
During
Gaming
During
Video
After
Track
After
Competition
After
Rewards
After
Bio analysis
After
smart recovery
Be personal
Be conceptual
Be flexible
Be connected
Be different
Follow me @gijsbregt
top related