The Fitness The Fitness IndustryIndustryIn New ZealandIn New Zealand

Some Gyms In New ZealandSome Gyms In New Zealand

Brief overview of the fitness Brief overview of the fitness industryindustry

412 Health Clubs412 Health Clubs $250 million $250 million

annual turnoverannual turnover 10% of New 10% of New

Zealanders hold Zealanders hold gym membershipsgym memberships

Phillip Mills of Les Phillip Mills of Les Mills GymMills Gym

The gym is now the biggest sport in the world. ‘22% of the US population either belong to a gym or attend on a casual basis, that figure is double what it was 10 years ago. We believe that trend is being, or will be, replicated in other developed countries, driven by the world-wide obesity epidemic

Recession: people exercise cheap!Recession: people exercise cheap!

Competition Within The Fitness Competition Within The Fitness IndustryIndustry

►Workout DvdsWorkout Dvds

Dietary Pills

More Methods…

Home Gyms

When Setting Up…When Setting Up…

Create a comfortable atmosphere for people workout

Make sure the selected location has easy transport access

Advertise, Advertise, Advertise, Advertise, Advertise!Advertise!Paul Dyson’s paper titled “Cutting ad

spend in a recession delays recovery”, analyzed six studies dating back to the 1920s. It showed that companies that

continued advertisement during a recession had advantage over those

that reduced spending on advertisement

ReferencesReferences

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Information Adapted from the Business Information Adapted from the Business 191 Report191 Report

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