fullsix fullsights 2015 english

Here there is no room for "Blah blah blah" digital trends, nor for empty phrases or words...

Here you have 10 real facts to take in consideration when developing your Brand's Digital Strategy

Pay to play Own Communities

From Mobile first to mobile only Always online Customization

Relevance Shareable

Video-Content Agility

Voice as interface

Pay to playFacebook has limited the organic reach of your brand's posts to a 2%

and it will drag other social networks to do the same, forcing advertises to create constant investment strategies in order to be visible

OWN COMMUNITIESMain Social Networks push advertisers to invest in order

to reach their own fan base. Databases in property make sense again, moreover when they offer more management capacity and cross data opportunities

F R O M M O B I L E F I R S T T O

M O B I L E O N L Y84% of internet users' access to the internet through their mobile devices...

Some groups limit their relation with brands through this channel, if you address to them, invest all your budget in creating a mobile experience

Always OnlineUsers do not differ from on or off, and all media have

suffered a digitalization process. Digital affects to the online purchases of our users, even if it is an offline purchase.

Barriers do not exist anymore

Usage of the data to adapt the content, not only to the device from which you can access to them (mobile phones, tablets,

etc...) but the time of access to the content to the behaviour and the profile of the consumer, to create really custom experiences

C U S T O M I Z A T I O N

RELEVANCEThe enormous amount of information and the constant flow

of content, being relevant by developing actions where the interests of brand and consumers meet, is a must

S H A R E A B L EBrands need earned media, meaning, users must share their content in their on social profiles in

order to reach more users and improve their reach. Potential viral campaigns will be hot news again

Your audience will sill consume and share audiovisual interactive or personal experiences, 360º videos and other native formats on

mobile and social environments, such as microvideos, hyperlapse, etc

Video-Content

AgilityThe world does not stop, consumers access to brands' contents 24/7 we must be ready to give answers in real time, to adapt

our marketing actions to the market and users' reality

Progressive implementation of voice assistants such as: Siri, Google Now and Cortana; will lead us to develop new interfaces

in between brands and consumers. A new type of conversation that will facilitate interactive experiences unexplored until today

VOICE AS AN INTERFACE

Javier Gómez de Quero del Castillo Director General

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid www.fullsix.es