frukt sessions #003: music, the why and the how
Post on 13-Jul-2015
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MUSIC: THE WHY & THE HOW
Confidential property of FRUKT. Unauthorised copying, reproduction, lending, public performance and broadcasting prohibited without the express permission of FRUKT.
Music is important to 94% of those aged 16-34
73% of all age groups cited their music collection as their most valued item
British Music Rights, 2008
BMR Report June 2008
Perceived importance of possessions
Music collection Mobile phone DVDs
73%
61%
21%
69% of the most passionate music fans agree that brands will provide new revenue streams for the industry.
Project Phoenix Research, 2008
11 package variants
Ranging from $7.00 to $75,000
Compose personalised songs, wash your car, foot rub, be in your band for a month…
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