free ways to market on facebook bill parkes makeover in 4 steps

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Facebook Makeover in Four Steps

Presented by: Bill ParkesTwitter: @billparkesSMX West 2010

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Just Starting Out

Lady Gaga Marilyn Manson

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Facebook Makeover in Four Steps

1. Create a plan

2. Develop your look

3. Personalize your presence

4. Work it!

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Step 1: Create a Plan

Goals and objectives

PrioritiesResourcing

Your “hook”Measures

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Prioritize Where You Focus

Goal Example Strategies• Build awareness • Hypertargeting campaigns

• Promotions• Contests

• Aid consideration • Encourage and promote customer-generated content

FamiliarityFamiliarity

Active ConsiderationActive Consideration

Late-Stage ConsiderationLate-Stage Consideration

• Support purchase • Social shoppingPurchasePurchase

Late-Stage ConsiderationLate-Stage Consideration

• Reengage • Rewards programs

• Empower • Incentivize participation

LoyaltyLoyalty

AdvocacyAdvocacy

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What’s Your Hook?

Gifting

CouponsContests

PromotionsVIP/ exclusive content

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Step 2: Develop Your Look

Brand expression

PersonalityImagery

Competitive landscape

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Express Your Brand

LivelyLively, inclusiveand funUse of brandbrand standards

Promote cause marketingmarketing

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Step 3: Personalize Your Presence

Secure your username!

Control first impressionCustom tabs

Extend use of profile picture

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Personalization

Cl fi tClear first impression

Clear expectations

Tab customization

Profile picture customizationcustomization

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Step 4: Work It!

Balance participation vs. broadcast

Leverage existing content and programsListen to your fans

Cross-promoteAdd value!

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Program Extensions

Extend offline experienceUser-generated content

Facebook connectco ect

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Add Value!

Balance added-value, promotionsLocal event promotion

Unique content

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How Did They Do?

Lady Gaga Marilyn Manson

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Success

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Thanks!

For more tips and ideas:• www.facebook.com/nfusion• Twitter: @billparkes