@ford august 2010 (north america)
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8/9/2019 @Ford August 2010 (North America)
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Connecting North America
August 2010
Do Not Disturb feature | SYNC TDI | Vehicle customizat
reinvented
Explorer
reinvented
-
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The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles amongcompact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SMStudy based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions aer 90 daysof ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May2010. Your experiences may vary. Visit jdpower.com. *Not all buyers will qualify for Ford Credit limited-term financing. Offeravailable on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500 andTransit Connect. Take new retail delivery from dealer stock by 9/7/10. See dealer for qualifications and complete details.
fordvehicles.com
Ford TaurusHighest Ranked Large Car
in Initial Qualityby J.D. Power and Associates.
Ford MustangHighest Ranked Midsize Sporty Car
in Initial Qualityby J.D. Power and Associates.
Ford FocusHighest Ranked Compact Car
in Initial Qualityby J.D. Power and Associates.
Three Shining Examplesof Ford Quality.
Right now, during the Ford Model-Year-End Sales Event, get agreat offer on any of our 2010 Ford vehicles. All with impressive
fuel e ciency, safety, innovation and value.
See for yourself at your Ford Dealer today.
APR Financing* Cash Back
0%+$1,000Get a great offer today.
Taurus
Mustang Focus
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August 2010 |
Connecting North America
6
9
17
22
11
Publisher: Sara Tatchio |Associate publisher: Jenn Corney | Managing editor: Alice Aruto
Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman
Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga
Copy editor: Floyd Opperman | Photographers:Keith Tolman, Sam VarnHagen, Tom Wojnowski
Editorial: (313) 392-1251 |Advertising: (248) 318-6316 |Address changes: (313) 322-3131 (@Ford changes only)
No portion o this magazine may be reproduced without prior written consent o @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availabilit y, price, saety, qualit y and durabili ty o
these items rest solely with the respective manuacturers. Ford assumes no liability or their use.
@Ford is available online at www.at.ord.com. The magazine is available six times a year in racks at all Ford acilities in the U.S. and Canada, an
mailed to retirees. Retirees may opt out o mail delivery, opt in or an e-mail copy or make @Ford address changes at: FWINFO@ord.com
A more interactive @FordThroughout the magazine,
weve highlighted storiesthat oer much more
inormation at @Ford
Online (www.at.ord.com).
Just look or the highl ights box like the one pictured here.
A similar logo is in the upper let corner o @Ford Online in
the rotating promo box section.
Click to @Ford Onlinefor more information
www.at.ford.com
Delivering excitingproducts, strong results
Our positive momentum continues as we enter the second
hal o 2010.
On the sales ront, we delivered strong growth in the montho July, marking the 21st month in the past 22 that weve
increased retail market share.
Exciting products such as the all-new Ford Fiesta are now in
dealerships and being delivered to a new generation o Ford
customers.
In July, we unveiled the all-new, Ford Explorer in nine cities
in the United States and Canada to rave reviews rom media,
employees, local leaders and dealers.
The all-new Explorer is 30 percent more uel-ecient than
the outgoing Explorer and will oer best-in-class uel
economy or both the V6 and I-4 engines, when it arrives in
dealer showrooms this winter. Explorer will also be the rst
vehicle in the world to oer Rear Infatable Seat Belts and
Curve Control technology.
In the second hal o the year, we will also welcome
signicantly rereshed product oerings o the new Ford Edge,
Lincoln MKX and Lincoln MKZ Hybrid in addition to more new
powertrains that will deliver great uel economy and
perormance.
Our product-led transormation is working. Lets continue
making strong progress by executing all aspects o our plan
with quality and ocus.
Thank you and keep up the
great work!
Mark Fields
President, The Americas
3 Monthly sales
July U.S. sales rise as demand
drives growth.
5 Second-quarterinancials
Ford posts second quarter netincome o U.S. $2.6 billion.
6 Do not disturb
As texting continues to be a
concern, Ford oers a solution.
7 SYNCadvancements
SYNC adds apps to expand
its oerings.
9 Custom-it
Custom design options will beavailable on all products.
11 Explorerreinvented
The 2011 Explorer reinvents
the SUV or the 21st century.
15 Ford history
Explorer continues its historic
legacy.
16 Green dealers
Ford o Canada oers green
options to dealers.
17 Focus launch
Michigan Assembly is on
schedule or production o the
next-generation Focus.
19 Saety ratings
Sue Cischke shares insight into
the new NHTSA ratings.
22 Saety strides
A look at the Future o Saety
tour across America.
http://www.at.ford.com/mailto:FWINFO@ford.comhttp://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/mailto:FWINFO@ford.comhttp://www.at.ford.com/ -
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2 | August 2010
Local
2 | August 20102 | August 2010
Ford Racing, TeamONeil create FiestaRally Experience
Last year, 100 European-
spec Ford Fiestas arrived in
North America or the Fiesta
Movement. This summer,
43 o the Fiestas will receive
a second lie as Ford Racing
teams up with Team ONeil
Rally School to create the
Ford Racing Fiesta Rally
Experience, the only rally
experience oered by a
manuacturer in North
America.
For more inormation onthe Ford Racing Fiesta Rally
Experience and to register,
visitwww.teamoneil.com;
or call the school at
(603) 444-4488; or e-mail
ino@teamoneil.com.
Ford comes up big in APEAL study
Ford received ve segment awards, more than any
other brand, in J.D. Power and Associates 2010
Automotive Perormance, Execution and Layout
(APEAL) study. The survey measures customer satis-
action in design, content and vehicle perormance.
In June, the Ford brand achieved the highest initial
quality among all non-luxury brands in J.D. Power
and Associates 2010 Initial Quality StudySM
(IQS). For
the second-consecutive year. Ford was the only non-
premium brand to achieve above industry average
scores in both J.D. Power IQS and APEAL studies.
In this APEAL survey, owners o the 2010 Ford
Fusion, Taurus, Flex, Expedition and Explorer Sport
Trac rated these vehicles highest in their respective
segments or vehicle appeal, which is comprised o
style, comort, perormance and other attributes.
Ford Global Week ofCaring approaching
Started ve years ago, Ford
Global Week o Caring has
brought together thousands o
Ford employee and retiree
volunteers on six continents tocreate projects that meet the need
o people in their
communities.
This year Global
Week runs Sept.
4 -11. The theme is
to create projects
linked to conserving
and protecting water resources.
Across the globe Ford volunteers
will help develop new resh wate
drinking supplies, clean up water
ways and restore vital wetlands.
Please visit the Ford
Volunteer Corps website
atwww.volunteer.ord.com
and register or a MODEL Teams
project or our company and
our world.
313-255-3100 www.patmillikenford.com
9600 Telegraph Road, Redford
(10 minutes from Dearborn)
Te only dealership in Michiganto win the Presidents Award
12-years runningHuge inventory top dollar or your trade-in
Discounts or Ford employees and retirees
Shuttle available to local Ford ofces and plants
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August 2010 |
U.S. Market Share 2010 Year-to-Date vs. 2009
25%
MARKETSHAREPERCENTAGE
20
15
5
10
0
16.6%*
1.3
18.9%
0.4
9.2%
0.3
15.0%
1.0
10.4%
0.5
7.7%
0.6
7.7%
0.5
14.5%
0.2
OTHER
Sales
Fords newest vehicles
helped the company
continue to grow in theU.S. as Ford, Lincoln
and Mercury dealers
delivered 166,092 new vehicles in July
a 5 percent increase versus a year
ago, when Cash or Clunker sales
started to surge.
Year-to-date sales totaled 1.12
million, up 24 percent, with growth
across Fords ull amily o cars (up 21
percent), utilities (up 19 percent) and
trucks (up 32 percent).
Customers are rewarding Ford or
providing the perormance they wantand the uel economy they need, said
Ken Czubay, vice president, U.S.
Marketing, Sales and Service. New
class-leading powertrains are the
secret weapon in every new product
we are bringing to market.
The Ford Fiesta, which oers 40
miles per gallon EPA highway uel
economy, eclipsed 3,000 sales in its
second month in America. Highly
acclaimed in Europe, Asia, and North
America, the Fiesta is the rst car
developed under the ONE Ford global
product development system.
Additionally, sales or the 2011
F-Series Super Duty were 63 percent
higher than a year ago, capturing
more than 50 percent o the heavy-
duty pickup segment. Ford announced
it will begin
production o the
most powerul dieselengine ever installed
in a heavy-duty pickup
(best-in-class 800 lb.-t. o torque and
400 horsepower). In addition, the
Super Dutys 6.7-liter Power Stroke
diesel will provide improved uel
economy a ull 20 percent better uel
eciency than the 2010 model.
In an industry-rst customer
loyalty program, Ford will provide the
power upgrades ree o charge to all
current owners o a 2011 Super Duty
diesel pickup, said Czubay.Retail sales or the Mustang were
43 percent higher than a year ago.
With our broad range o products
rom Fiesta to Super Duty Ford
is connecting with consumers,
said Czubay.
Source: Manuacturers Reports
SALESTO COME
Ford tops in Canada,best July in 31 years
Ford o Canada sees the best July
since 1979 and is the best-selling
automaker this month. Overall car
sales increased 46 percent compared
to last July with overall sales up 2
percent versus strong results last year.
The increase in car sales was driven by
strong products like the Ford Fusion,
Focus and Taurus, resulting in almost
hal o all vehicle sales in Canada.
U.S. Vehicle Sales2010 Year-to-DateTop-Selling Cars and Trucks
Rank Nameplate Units Sold
1 Ford F-Series 290,7942 Chevrolet Silverado 201,446
3 Toyota Camry 189,297
4 Honda Accord 170,701
5 Toyota Corolla/Matrix 167,846
6 Honda Civic 156,832
7 Nissan Altima 130,390
8 Chevrolet Malibu 128,775
9 Ford Fusion 128,581
10 Ford Escape 113,669
11 Hyundai Sonata 107,085
12 Honda CR-V 106,928
13 Ford Focus 105,200
14 Dodge RAM 105,007
15 Chevrolet Impala 104,056
16 Toyota RAV4 96,979
17 Chevrolet Cobalt 84,733
18 Toyota Prius 80,141
19 Chevrolet Equinox 76,859
20 Hyundai Elantra 75,779
21 Chrysler Town & Country 69,020
22 GMC Sierra 67,51823 MAzDA3 66,053
24 VW Jetta 65,671
25 Ford Edge 65,369
26 Ford Econoline 64,357
Source: Manufacturers Reports
2011 Ford Fiesta
July sales up as demandor products drives growth
http://www.at.ford.com/news/cn/Pages/FordsJulySalesUp5DemandforHighQualityFuelEfficientProductsContinuesDrivingGrowth.aspxhttp://www.at.ford.com/news/cn/Pages/Ford1inCanadaDeliversBestJulyin31Year.aspxhttp://www.at.ford.com/news/cn/Pages/Ford1inCanadaDeliversBestJulyin31Year.aspxhttp://www.at.ford.com/news/cn/Pages/FordsJulySalesUp5DemandforHighQualityFuelEfficientProductsContinuesDrivingGrowth.aspx -
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4 | August 2010
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Ford President and CEOAlan Mulally said he was so
excited about the companys
2010 second quarter net income
o U.S. $2.6 billion that he woke
up at 3:45 a.m. Friday morning
(July 23), hours beore the results
were made public.
Mulally, addressing employees
gathered at Ford World
Headquarters and others tuning
in to his quarterly Town Hall
meeting, shared how others were
responding to the results.Mulally recalled how he phoned
U.S. Federal Reserve Chairman
Ben Bernanke in the morning to
personally inorm him o Fords
nancial results.
(Bernanke) said this is great
news. He made the comment that
Ford is the example o (a protably
growing) American business,
beamed Mulally, drawing
enthusiastic applause rom
employees in the auditorium.
Ford was protable in every
region in the second quarter, led
by a nearly $1.9 billion pretax
prot in North America.
Highlights include:
Reporting a 21 percent sales
increase and gaining a hal-point o
market share in the U.S. on strong
retail market perormance o Ford
products, including the F-Series,
Taurus and Transit Connect.
Posting a 27 percent sales
increase in Asia Pacic Arica,including a 20 percent increase in
China.
Tripling quarterly sales in
India, setting a new record, as the
new Ford Figo received 25,000
orders in its rst 100 days on the
market.
Solidifying Ford as Canadas
top-selling brand by expanding
market share to 17.5 percent, up 2.1
percentage points rom a year ago.
Fords 2010 second quarter
nancial results represent the
companys best quarterly
perormance since 2004 and
marks Fords th consecutive
quarter o positive net income.
Mulally said that Ford was on
track to be solidly protable this
year and expects the company to
have more cash than debt by the
end o 2011.
We have turned the corner and
we are protably growing the
corporation or the rst time in
quite a number o years, Mulally
said. To be able to represent you
(in conversations with government
ocials, analysts and media
members) and what we are doingtogether creating an exciting,
viable Ford Motor Company
was the absolute highlight
or me today. Thank you.
Later in the day, an equally
excited Mark Fields,
president, The Americas,
led the organizations
Quarterly Business Review.
These are stunning numbers,
said Fields, reerring
to impressive
second-quarternancial data
recorded by the U.S.,
Canada and Mexico.
This is based on
pure perormance.
Derrick Kuzak, group vice
president, Global Product
Development, noted Fords many
product successes and vowed that
the company will continue to
provide customers with even better
world-class vehicles by ocusing on
a balanced portolio o products,best-in-segment uel economy and
a relentless attention to detail.
To provide a glimpse o the
challenges ahead, Matt OLeary,
director, Corporate Strategy,
laid out the strengths o key
competitors, including
Volkswagen.
VW is on a really good trend.
They made money throughout the
global recession, and they want to
quadruple U.S. sales by 2018,
OLeary said.
In closing, Fields shared a quote
about Ford rom Steve Forbes,
editor-in-chie oForbes
magazine, who called Ford one o
the most remarkable corporate
comebacks in U.S. history.
We are part o something
special, and I want to thank you or
your eorts, Fields said.
August 2010 |
Financials
Ford posts second quarternet income o $2.6 billionBy John Fossen
Alan Mulallyshares
with Fordemployees hisconversationwith BenBernanke.
We have turned the cornerand we are profitablygrowing the corporationfor the first time in quite a
number of years.To be ableto represent you and whatwe are doing together creating an exciting, viableFord Motor Company was the absolute highlightfor me today. Thank you.
Alan Mulally, president and CEO
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Texting while driving continuesto be a hot topic nationally; Ford
is responding to the issue by
expanding its SYNC technology
to oer saer alternatives to
hand-held texting.
Ford is improving the SYNC
text message readback eature
and empowering drivers with
a Do Not Disturb button so
they can choose their level o
connectivity while in the car.
Text messaging has become
the deault communicationsmethod or consumers o all
ages, said John Schneider, chie
engineer, Ford Multimedia and
Inotainment Engineering.
According to a poll rom the Pew
Internet and American Lie
Project, approximately one in our
(27 percent) American adults
and driving age teens (26 percent)
admit to texting while driving.Ford believes drivers should
keep their eyes on the road
and hands on the wheel and
was the rst automaker to
support a proposed ederal
ban and state-level legislation
banning hand-held texting
while driving.
In turn, Ford also understands
that drivers want to be connected
to their mobile worlds while on
the road.
The standard technologyBluetooth allows electronic
devices like a mobile phone
and SYNC to communicate
wirelessly. To improve the
number o phones that can
communicate with SYNC,
Ford has adopted the latest
Bluetooth standard Message
Access Prole (MAP).
Today, only a small population
o phones have the capability to
work with the text message
readback eature o SYNC,
added Schneider. With MAP
technology, even more drivers
will be able to use SYNC to listen
to text messages.
Ford proactively designed the
MyFord and MyLincoln Touch
driver connect system to give
drivers more control o how they
manage communications while
in the car.
The new 2011 Ford Edge and
Lincoln MKX will be rst to oer
the Do Not Disturb button. This
handy eature blocks incoming
phone calls or text messages rom
a Bluetooth-enabled mobile phonpaired with SYNC; diverting calls
into voicemail and saving text
messages on the device or
viewing later.
But unlike turning the phone
o, drivers can still make voice-
activated outgoing phone calls, i
they so decide, and the SYNC 911
Assist eature can make a call to
911 in case o emergency.
6 | August 2010
Smart
Do not disturb Ford SYNCoers saer alternative to textingBy Jennifer LaForce and Andrew Stoy
The new 2011
Ford Edge andLincoln MKXwill debut thenew SYNCDo NotDisturbeature.
Bans by stateListed here are the states and
territories that have created bans
on hand-held devices and/or textin
in order to decrease the risk of
distracted driving.
Ban on hand-held device
Ban on texting:
For more information on bans
affecting your area, visit
http://www.ghsa.org/html/stateinfo
laws/cellphone_laws.html.
California
Connecticut
Delaware
District of
Columbia
New Jersey
New York
Oregon
Washington
Virgin Islands
Alaska
Arkansas
California
Colorado
Connecticut
Delaware
District of
Columbia
Georgia
Guam
Illinois
Iowa
Kansas
Kentucky
Louisiana
Maryland
Mass-achusetts
Michigan
Minnesota
Nebraska
New
Hampshire
New Jersey
New York
North Carolin
Oregon
Rhode Island
Tennessee
Utah
Virginia
Vermont
Washington
Wisconsin
Wyoming
http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html -
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August 2010 |
Smart
While we may not be aboard theUSS Enterprise navigating our
way back home though the galaxy,
Ford SYNC allows users to
access more inormation than ever
beore and have it beamed directly
into their vehicle through simple
voice commands. As SYNC
continues to expand, here are just
a ew o the latest eatures.
TDI Expands
The next time you call services
on a Ford, Lincoln or Mercury
vehicle equipped with the SYNC
app Trac, Directions & Inorma-
tion (TDI) you will hear a prompt
alerting you to new eatures.
SYNC is helping us move at a
aster pace and deliver the level o
connectivity and access that
consumers want, said Doug
VanDagens, director, Ford
Connected Services Organization.
We continue to give our customers
access to more and more services
without having to touch the vehicleor inconvenience the owner with
more subscription ees.
Through simple voice
commands you can access the
latest stocks inormation, hear
horoscopes, nd out which
movies are playing in your area
and even make travel
accommodations on the go.
911 Assist enhances GPS
SYNC 911 Assist is ree or the
lie o the vehicle, and now weremaking it perorm even better,
said VanDagens. That adds
unexpected value and peace o
mind or the customer.
Available in the U.S. and Canada,
SYNC 911 Assist on certain 2011
model year vehicles will send GPS
coordinates generated by the
vehicles onboard GPS receiver to
emergency responders.
SYNC 911 Assist calls alreadycome in on priority emergency
lines due to the call being placed
rom the customers personal
cell phone versus an intermediary
call center, said Dave Hatton,
global product leader/electrical
engineer, Ford Connected
Services. The new system is
designed to provide coordinates
through the onboard GPS receiver
in addition to assisted GPS, which
adds an even greater level o
location accuracy.Send to SYNC
Receiving directions in your
vehicle is getting increasingly
easier with the latest Send to
SYNC unctionality, allowing
users to select a destination
on Google Maps and send it to
their vehicle.
Printing paper directions rom
a website is a relic in our digital
age, said VanDagens. With Send
to SYNC, you can map a
destination at home, at work wherever you have connectivity
and when you get to your car, it
already knowswhere you want
to go. Its
convenient and it
eliminates the
waste and
distraction o
paper maps,
conserving
resources while
helping drivers
keep their eyes
on the road.
Ater selecting a destination on
Google Maps, users can send the
location to their vehicle through a
send menu on the site. A quick
call to SYNC Services will
prompt the driver to download the
directions, which are calculated
using the latest trac inormation
providing an optimal route.
The new Send to SYNC
unctionality does not require
vehicle updates, and is available
to all owners who have registeredor TDI services through
www.syncmyride.com .
SYNC me up, Scottywith the latest SYNC technologiesBy Alice Arutoff
Traffic, Directions & Information
SERVICES
NEW
NEW
NEW
NEW
Traffic
DirectionsNews
Weather
Sports
Horoscopes
Movies
Travel
Stock
QuotesBusinessSearch
SYNC nowallows users toreceive stockquotes, travel,movies and
horoscopeinormation wisimple voicecommands.
Click to @Ford Onlinefor more information
www.at.ford.com
http://www.syncmyride.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.syncmyride.com/ -
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8 | August 2010
Ford Motor Company
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August 2010 |
Product
A vehicle can mean more topeople than being a way to get
rom point A to point B. Theres
the guy next door who kisses his
truck goodnight. Or the mother-
in-law who ondly reers to her
van as Muy. A car may have its
own persona but it also refects the
owners personality. Ater all,
doesnt your mind make a snap
judgment when an 80-year-old
grandmother hops out o a molten
orange Ford F-150? Or your bulky
personal trainer squeezes into ared candy Ford Fiesta?
Owning a vehicle gives people
the chance to express themselves
and Ford oers a variety o ways
to make your car your own. Theres
www.ordcustomgraphics.com ,
where Ford owners can select
personalized vinyl graphic wraps
or their specic vehicle.
Ford knows that customers
want a vehicle to be all their own,
says Jim Abraham, manager,
New Product Development,
vehicle personalization. You click
on your vehicle and its exterior
color, select the graphics you like,
and then the website will show
you exactly how the designs will
look on your car or truck.
From bubbles, arrows, dots and
fowers to stripes, camoufage,
fames and matte black accents,
there will be around 50 designs
available or every type o Ford
vehicle in the garage. Abrahamasserts that these choices will
be continuously updated to
maximize consumers options.
Vinyl wraps are typically hal
the cost o custom paint work,
says Tom Stemple, chie executive
ocer, Original Wraps, Inc.,
provider o the on-demand
custom graphics. Another
advantage is that they can be
easily removed i thecustomer wants a new
design or decides to sell the
vehicle. Paint is permanent,
and custom-painted vehicles
are oten much more dicult
to resell.
Custom graphics are currently
available or the Fiesta and
F-150 while Mustang designs
will be unveiled in the next ew
months.
Vehicle personalization is a
booming trend, with the SpecialtyEquipment Manuacturers
Association (SEMA) anticipating
the automotive atermarket
and accessories business to
generate more than U.S. $27
billion this year.
The Fiesta already oers
customers a range o options
to make it their own, rom unique
exterior colors to interior seating
combinations, but with the
addition o our accessory
options, consumers
can take Fiesta
personalization to
the next level, says
Sam De La Garza,
brand manager,
Fiesta. Each o the
accessories adds a
unique favor to
Fiesta, and
everybody agrees
they can
nd an accessory or graphic that
matches their personality.
Eventually, the wraps will be
available or every vehicle line
but or now, there are plenty o
other ways to pick and choose
how your persona will shine
through car color, interior trim,
interior lighting color, wheel
treatments and accessories. Who
said the urry pink steering wheelcover ever went out
o style?
Ford unveils vehiclecustomization optionsBy Asha Toulmin
Here are a ewo the customgraphic optioncurrentlyavailable.
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A new era or the Ford Explorer
began July 26 with an ambitious,
nine-city launch across North
America as well as an innovative
social media campaign. The
message is clear this is not the
SUV youve come to know. Its
dierent, and the public is in or a
surprise about just how dierent.
Explorer is dierent because it
shatters notions o what comes
with an SUV.
At the top o the list is uel
economy. Currently its the
number one reason customers
turn their backs on the SUV.
Explorer changes that
comprehensively with uel
economy improvements toppinga whopping 30 percent to
become the best in class or SUV
uel eciency. New engine
technology. New, uel-ecient
6-speed transmissions. Slick new
aerodynamics
and more, like
standard uel-
saving electric
power assist
steering (EPAS) and reduced
rolling resistance tires.
Plus the North American debut
o the latest new Ford EcoBoost
engine a 2.0-liter, our-cylinder
engine that uses turbocharging
and direct injection to generate a
impressive 237 horsepower and
250 pound eet o torque that
SUV owners will appreciate.
The new Explorer was created
around Drive Quality, Drive
Green, Drive Sae and Drive
Smart, said Derrick Kuzak,
group vice president, Product
Development. Intensive eorts
in each o these areas have come
together to make Explorer a
compelling product or a new
generation because it simply
does everything well.
Explorer betters the 2010
Honda Pilot, the 2010 Toyota
Highlander V6 and many V6
sedans, as well.
The standard V6 engine
o the new Explorer is rated
at 290 horsepower, just two
horsepower shy o the current
V8 engine yet with signicantlyimproved uel economy.
Both engines eature twin-
independent variable cam timin
(Ti-VCT) or the optimal balance
between perormance and
economy.
The new Explorer epitomizes
Fords strategy to make uel
economy a clear reason to buy.
But did achieving a jaw-droppin
August 2010 | 1
For the SUV, the 21st century is fnally here
thanks to the arrival o the all-new
reinvented 2011 Ford Explorer.
ExplorerreinventedBy Cliff Peters
Cover story
We set out tostretch the breadthof capability of thenew Explorer. Its theSUV reinvented. Wechanged everythingbut we refused to
compromise oncapability, flexibilityand that spirit ofadventure thatpeople have always
found so appealingabout Explorer.
Jim Holland,
chief engineer, Explorer
Click to @Ford Onlinefor more information
www.at.ford.com
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8/9/2019 @Ford August 2010 (North America)
14/28
mileage mean compromises?
What will customers have to
sacrice?
Absolutely nothing.
In act, Explorer makes huge
strides in other key areas a new
generation o SUV buyers is
unwilling to compromise on.
The all-new Ford Explorer
delivers segment leading
capabilities and strengths and
unmatched technologies or a
new generation o SUV buyers.
I its important to customers,
Explorer leads, including theollowing innovations:
The most comprehensive
array o saety protection in the
segment, led by the industrys
rst second-row infatable belts,
a Ford innovation. This unique
technology spreads impact orces
over ve times more area than a
conventional belt its designed
to protect rear-seat passengers,
oten children or mature
passengers who can be more
vulnerable to head, chest and
neck injuries.
Outstanding levels of
cratsmanship and quality that
youd be more likely to expect
rom a luxury vehicle, matched by
levels o ride comort and quiet
operation that reinorce Fords
strides in quality tangibly.
New levels of renement in
driving quality on the road ando or a seven-passenger SUV,
crated around Fords large-car
platorm and eaturing ully
independent ront suspension and
the Ford SR-1 rear suspension
engineered especially or SUV
perormance.
Explorer leverages great SUV
capability with smart
technology. This
approach transorms
our-wheel-drive
operation and towing perennial Explorer
strengths into easy,
intuitive experiences
that will appeal to
SUV drivers o all
levels o experience.
The technologies
include Intelligent
4WD with the new
Terrain Management
System replacing the traditionatranser case o old with situation
selectable technology or mud,
sand, gravel and snow and an
array o towing technologies,
including Tow-Haul mode, Traile
Sway Control and a rearview
camera system with zoom to mak
hooking up easy.
We set out to stretch the
breadth o capability o the new
Cover story
12 | August 201012 | August 2010
explorer
reveal in
hometownThe 2011 Ford Explorer
had an unprecedented nine
city reveal on July 26,
spanning from New York City
to Los Angeles.
At Ford World Headquarters, more than 2,000 employees
and retirees gathered on the west lawn to share in the excitement
of the reinvented Explorer.
a Face oF Ford
explorer
Melvin Betancourt
exterior Design
Manager
An enthusiastic yachtsman,
Betancourt owned a Sea Ray 33-
foot Sundancer cruiser
An avid collector of Hot Wheels
vehicles, larger scale-model cars
and radio-controlled cars and
trucks since 1968
Passionate fan of Latin dancing,
combining exercise, culture and
performance art
Profoundly inuenced by his fathe
purchase of a 1970 Mustang Bos
302 that remained in the Betancou
family through two generations
-
8/9/2019 @Ford August 2010 (North America)
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Explorer, says
Jim Holland,
chie engineer,
Explorer.
Its the SUV
reinvented. We
changed
everything
but we
reused to compromise on
capability, fexibility and that
spirit o adventure that people
have always ound so appealing
about Explorer.
The new Explorer eatures a
contemporary design that melds
bold styling with sophisticated,
European-inspired design details.
It combines traditional Explorer
design cues such as its condentstance and proportions and a
characteristic body-colored
C-pillar with a modern, weight-
saving, highly aerodynamic shape
crated rom extensive time in the
wind tunnel.
Although so much has changed
in this new generation o Ford
Explorer, the design instantly
signals its a Ford Explorer.
Inside, the Ford Explorer
communicates a new experience
awaits a new generation o SUVowners.
The sotly trimmed, luxurious
environment eatures a level
o material quality and execution
that will surprise and delight
customers part o a thoughtul,
fexible interior package that
abounds with clever storage
capacity. It oers increased
shoulder
room, three
rows o fexible
seating and
an available
power-olding
rear seat
and
tailgate.
Inside and out, the new Explorer
reinvents SUV cratsmanship.
Details abound, rom Explorer
branding on the headlamp units
to tight margin gaps throughout
the vehicle to new switchgear
with consistent eel, sound and
unctionality. Real metal speaker
grilles, too.
The all-new Explorer is such
tremendous proo o what we canachieve by ocusing on the our
pillars o the Ford brand, said
Mark Fields, president, The
Americas. Perhaps more than
any other vehicle weve launched
since committing toDrive one,
the 2011 Ford Explorer will
prove to customers that our new
direction is really gaining traction.
Explorer is among the
most highly recognized Ford
nameplates, with 96 percent
name recognition.Customers eel they know
Explorer well, Fields says. Its
transormation how Explorer
challenges those expectations
will make it such a surprise. It
answers every one o the concerns
that stand in the way o an SUV or
many customers. Thats what
makes this launch so exciting.
August 2010 | 1
new terrain
management SyStemWhen it comes to our-wheel drive, the Ford
Explorer has always stood or capability. Now,
that great capability is being transormed into a
great driving experience with the new Terrain
Management System technology which comes
with the Explorer Intelligent 4WD System.
Its our-wheel drive or
a new generation o SUVowners and theyre
going to love it.
Terrain Management
System does away with the
transer case and the
uncertainty that some customers had
when it comes to using their vehicles our-
wheel drive capability especially whether to be
in our-wheel high or our-wheel low or which
kind o surace condition.
Replacing it is the Terrain Management
System knob. The Explorer Intelligent 4WD
System is situation-selectable. Instead o telling
the vehicle what gear to be in, the driver uses
the control to select which surace condition
to expect.
There are our shit-on-the-fy settings
normal, mud, sand and snow.
Each setting provides unique engine
behavior, throttle tip in, transmission shit
scheduling and the calibration o the traction
and stability control systems.
The system also eatures Hill Descent
Control which provides added driver
condence and control when descending asteep incline.
Drive Smart technology is a big part o the
reinvention o the SUV, explained Don Uord,
chie engineer, Vehicle Engineering. Instead
o the driver having to congure the system, the
vehicle does the thinking based on the type o
condition the driver selects. Its easier and more
intuitive or the amily oriented drivers in this
segment, most o whom arent hard-core
o-roaders.
-
8/9/2019 @Ford August 2010 (North America)
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August 2010 | 1
History
Introduced on March 15, 1990,the Explorer was a dierent breed
than the Bronco II it replaced. It
was larger, more aerodynamic,
and included an array o comort
eatures.
The new design led Explorer to
be the best-selling midsize SUV
or 15 o the last 19 years. The
Explorer did not just dominate the
segment it created it by starting
the SUV craze o the 1990s.
Consider this: in 1990 total SUV
sales in the U.S. made up 6.6percent o the market; by 2004
SUVs accounted or 27.5 percent
o the market.
Consumer testing showed
customers were looking or a
versatile alternative to cars,
without giving up comort and
convenience. Ford responded
with the Explorer, which promised
the ruggedness o a truck with the
comort o a car.
It became clear that the Explorer
had broad appeal. A buyers
survey o 1993 models reported
that only 23 percent used the
vehicle or towing, while 82
percent used the Explorer orshopping and errands.
That same year, the Explorer
claimed a 25 percent share o the
SUV market, making it the sixth
most popular
vehicle in the
country.
The
demand was
so high, the
Louisville
Assembly
Plant couldnot keep
up; Ford
then invested close to
U.S. $400 million to add Explorer
assembly to the St. Louis
Assembly Plant in February 1993.
The Explorer was so popular it
was eatured on the big screen in
Jurassic Park, where it proved to
be a rugged vehicle,
yet no match or the menacing
tyrannosaurus rex.
A revamped model rolled out in
1995 to continue the success. With
so many o the vehicles being used
as amily carriers, saety became
the key actor in the
Explorer. Best-in-
class eatures like
our-wheel disc
brakes, our-wheel
ABS, and dual air
bags came standard
with the vehicle.
In 2001, theExplorer Sport Trac
premiered,
designed to project
an adventurous
image with bold
styling inside and
out.
The Explorer saw
another redesign in
2002, one that was
driven
by consumer needs.
Customer research led to changes
such as a new independent rear
suspension or a smoother ride,
roomier interior and an available
third-row seat. The research also
led to larger door openings and a
lower step or easier entry,
catering to the owners needs.
As the traditional SUV was
losing market share to crossovers,
the redesigned 2006 Explorer
balanced comort, saety andenvironmental concerns. A new
4.6-liter V8 produced 292
horsepower, making it the most
powerul Explorer engine ever;
yet it eatured increased uel
economy and produced 74 percent
less smog-orming emissions.
Reinvented once more, the
2011 Ford Explorer looks to lead
the pack again.
Explorer continuesits historic legacyBy Marguerite Moran
The originalExplorer andits designevolution.
1991
1995
200
2006
2001
Reinvented once more,the 2011 Ford Explorer looksto lead the pack again.
-
8/9/2019 @Ford August 2010 (North America)
18/28
Ford o Canada is expanding its
Millennium Facility Program
(acility design program) toinclude more green choices or
dealers when renovating or
building a new dealership.
The goal is simple: collaborate
with dealers to implement cost-
eective ways to improve the
energy-eciency o their acilities,
resulting in a long-term reduction
in individual dealerships carbon
ootprint as well as overall
operating costs.We are ocused on our plan and
part o that plan is a commitment
to the environment, said Scott
Cauvel, vice president, Sales, Ford
o Canada. As part o our Millen-
nium Facility Program we are pro-
viding our dealers with access to
expertise and recommendations
that will help them urther their
sustainable eorts.
Ford o Canada continues towork with Robert Arnone, vice
president, R.H. Carter Architects
Inc., a licensed architect and LEE
(Leadership in Energy and
Environment Design) accredited
proessional who has been
working with Ford o Canada or
approximately 16 years.
By introducing more
sustainable choices into the
design and renovation process,
we are increasing the positive
impact being made by dealersacross the country, said Arnone
These sustainable options are
realistic and cost-eective and
well continue to build on these
solutions as new products come
to market.
16 | August 2010
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Ford o Canadadealers will havesustainablechoices inlandscapedesign, paint,lighting, ooringand glass.
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August 2010 | 1
Product
Prototypes o the next-generation Ford Focus are making
their way through the renovated
Michigan Assembly Plant (MAP),
keeping the acility on schedule to
begin building production units
later this year, according to
Michigan Assembly Site Manager
Rob Webber.
Were seeing great success
throughout the Tooling Tryout
phase. The importance o this
build is to validate the capability
o the tooling, explained Webber.Were also tapping the
knowledge and experience o
Group Leaders to help set up
work stations and get the proper
fow o components to the line.
The act the launch is on
schedule is largely due to the
excellent collaboration among
suppliers, engineers, skilled
trades and the highly motivated
workorce at the site.
Each week, more employees
leave Wayne Assembly located
in the same manuacturing
complex as Wayne Integrated
Stamping and Michigan Assembly
to begin work at MAP. Those
remaining at the Wayne Plant are
building the current Focus, which
captured best-in-class quality in
the recent J.D. Power
and Associates Initial
Quality Survey.
The Wayne
team has done a
phenomenal job.
Theyve been steadily
improving quality
or quite some time,
Webber said.
They have a great
workorce that builds
a great product. Our
intent is to launch thenext-generation
Focus equal to or
better than that level.
Webber, ormer
manager o the
Dearborn Truck Plant
(DTP), went through a
similar scenario a ew
years ago when he
simultaneously
oversaw nal production o the
Mustang at Dearborn Assembly
and the launch o a redesigned
F-150 at the DTP.
We learned a lot o valuable
lessons at DTP and other locations
that we have been able to apply at
MAP, said Webber. Its a team
eort, and everybody is
contributing.
Among the many changes
to Michigan Assembly ormer
production site o the Ford
Expedition and Lincoln
Navigator ull-size SUVs
are the implementation o Fords
three-wet paint
process and
related fash-ree
welding, which
results in a much
cleaner, smoother
surace or painting. In addition,the use o new, adjustable skillets
in key areas o the plant will
contribute to improved
ergonomics and quality by
presenting work at an optimum
height or employees.
Production o the next-
generation Focus begins later
this year at the Michigan
Assembly Plant.
Next-generation Focus launchon schedule at Michigan AssemblyBy John Fossen
MAP is fnalizinproduction asthe nextgenerationFocus comeso the line.
Visit the Photos & Videos bo
Michigan Assembly Plant
www.at.ford.com
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8/9/2019 @Ford August 2010 (North America)
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Customer demand or the new2011 Shelby GT500 is growing
nearly as ast as the worlds astest
production pony car. More than
3,300 orders have been placed
or the new Shelby GT500.
To ensure exclusivity, U.S. sales
o the 2011 Shelby GT500 will
be limited to 5,500 units.
The car continues to be popular
with sports car enthusiasts and
collectors who are blown
away by the increase
in horsepower andperormance. The limited
production o the 2011
should make this year
even more desirable,
said Fritz Wilke, brand
manager, Mustang.
Powered by anew aluminum-
block 5.4-liter
supercharged
V8 engine,
which produces
550 horsepower
and 510 lb.-t. o
torque, the 2011
Shelby GT500 has
a 10 horsepower increase over
the 2010 model. The engine is
102 pounds lighter than its
predecessor, delivering a betterpower-to-weight ratio, improved
uel economy, acceleration,
handling and steering precision.
New or 2011 is an optional glass
roo providing customers with yet
another open-air option that does
not compromise the coupes
versatility, headroom or climate-
controlled environment.
The new SVT PerormancePackage selected by just over 68
percent o coupe orders provid
track perormance. The optional
package eatures Goodyear Eagle
F1 SuperCar G: 2 tires, unique
styling and many more eatures.
18 | August 2010
Product
GT500 in high demand,approaching production limitBy Henry Platts
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August 2010 | 1
Product
Many prospective car buyersuse the governments crash
test rating system as they are
considering what vehicle meets
their amilys needs. Starting soon,
however, the numbers may
become a bit more conusing.
The National Highway Trac
Saety Administration (NHTSA)
is revising its ve-star program
with stricter criteria or 2011
model year vehicles, making it
much more dicult to achieve a
ve-star rating.As a result, a car or truck that
achieved a ve-star rating under the
old system may only receive three
or our stars with the new guide-
lines, even though no changes have
been made to the vehicle.
While the new ratings aredesigned to make saety inorma-
tion more complete. Sue Cischke,
Ford group vice president,
Sustainability, Environment and
Saety Engineering, says the new
system may leave some car buyers
scratching their heads especially
i they do a lot o cross-shopping.
The conusion or consumers is
that youre going to have old and
new models in the showroom,
she explained. What we need to
tell people is make sure yourecomparing apples to apples, so
youre not comparing the old test
to the new test.
To make it easier or customers
to navigate through dealer lots,
Cischke says Ford will add an
extra label to the side glass o all
new vehicles that shows what the
previous rating was and also the
rating the vehicle received rom
another key rating organization
the Insurance Institute or
Highway Saety (IIHS).
Almost all o our vehicles have
earned a Top Saety Pick rating
rom IIHS, she said.
NHTSAs new ve-star rating
system gives each vehicle an
Overall Vehicle Score determined
by combining results rom the
rontal crash tests, side crash
tests, rear crash test and a static
rollover measurement.
Cischke says she has concerns
about the method NHTSA is usingto determine a vehicles rollover
rating. Its called a static stability
actor measurement, and its
based on the notion that there is a
correlation between rollovers and
a vehicles height and width.
What theyre not taking into
consideration right now are all o
the vehicles that have electronic
stability control or roll stability
control, she said. And that the
static measurement doesnt
necessarily correlate with
whether a vehicle might roll over
in the real world. I a car or truck
has our technology, its highly
unlikely to be in that kind
o an accident.
According to Cischke, a new
side pole test which mimics side
impacts involving tall and narrowxed objects such as utility poles and
trees will make it particularly di-
cult or vehicles to achieve ve stars.
The new side pole test is very
dicult, said Cischke. When you
hit a pole, there are a lot o things
that can happen because the pole
is so rigid and it is such a local hit.
Ford has an industry-leading
number o Top Saety Picks rom
the Insurance Institute or
Highway Saety and plans to
continue its saety
rating leadership even
as NHTSA employs
tougher standards.
Ford is a saety
leader, and were doing
things that really make
a dierence in the real
world, she said, noting
new advancements in
saety technology,
such as the world-rst
infatable seat beltsintroduced in the rear
seat o the all-new
2011 Ford Explorer.
With the newness o the tests,
there are a lot o things that we
have to change, but were still
going to be better than the
competition. Were just going to
have to keep working our way
back up the ladder.
NHTSA revisessaety rating systemBy Chris Rahi Kassab
The 2011 FordTaurus will bethe frst Fordvehicle toundergo thenew governmeratings program
With the newnessof the tests, thereare a lot of things
that we have tochange, but werestill going to bebetter than the
competition. Werejust going to haveto keep workingour way back up
the ladder.
Sue Cischke,
group vice president,
Sustainability, Environment
and Safety Engineering
NHTSAratingsinformation To view your current
vehicles rating visit
www.safercar.gov
For more information
on the new NHTSA
ratings program visit
www.nhtsa.gov
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8/9/2019 @Ford August 2010 (North America)
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20 | August 2010
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*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer.Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rateplan brochure for details. Subscriber must live and have a mailing address within AT&Ts owned wireless network coverage area. Equipment price and availabilitymay vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all featuresavailable on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition andwill result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agentsimpose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discountsare available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carriers networks (offnet usage) during any twoconsecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers coverage, orchange your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutesincluded with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: Aneligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do notcover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&Treserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, companyintranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/orgovernment agencies and qualified students and employees of colleges/universities with a qualified business agreement (Business Agreement). Service discountsubject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthlyservice charge of qualified plans and not to any other charges, nor Apple-branded products. A minimum number of employees,minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question aboutavailable discounts and/or your eligibility, you can contact your companys telecommunications manager. 2009 AT&T IntellectualProperty. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. Allother marks are the property of their respective owners.
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on the monthly service charge on qualified voice and data plans.*
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August 2010 | 2
Benefits
Health care continues to
be a rising concern or many
Americans. More than 46 millionAmericans did not have health
insurance in 2009 according to
the U.S. Center or Disease
Control and Prevention.
The passage o the Patient
Protection and Aordable
Care Act (PPACA) expands
coverage to more Americans,
and in 2014 requires that people
obtain coverage.
What does this mean or Ford
employees and retirees?
Members will continue toreceive health benets through
Ford. We are proud to be able to
provide health benets to those
eligible and plan to continue to do
so, said Rick Popp, director,
Employee Benets.
Two o the changes eective
Jan. 1, 2011, particularly aect
employees and retirees:
1. Dependents can be provided
company-sponsored health carecoverage up to age 26.
2. The value o health insurance
will be reported on your W-2 tax
orm (but the amount reported is
not subject to tax).
More details regarding these
changes will be provided to
employees and retirees in open
enrollment material in the all.
Additionally, Ford employees
and retirees can take action to
become educated consumers
making the right health choicesand health care decisions.
Staying well, using appropriate
health care services when needed,
exercising, eating right, and
dealing eectively with challenges
enables all o us to eel better, be
healthier, and perorm at our
best, said Popp. One key to
success is to be engaged in
improving our own health and the
health o our amilies by making
the right choices every day.
Quitting smoking, starting a
daily tness habit, getting enough
sleep, watching portion sizes,
understanding our health status,
complying with our prescribed
medications/treatments,
and asking questions o our
doctors are things we can do
to directly and immediately
address
the costs
and quality
o health
care.
Health care reorm updatesor employees and retirees
Ater their careers at Ford, many retirees want to keep up
with the latest news and inormation about Ford Motor
Company and its uture.
The Blue Oval Connect retiree outreach program is a great
way to do that. It provides timely news and periodic newsletters
direct to retirees e-mail boxes, without the delay o regular mail.
This keeps retirees in the loop and inormed about the latest
rom Ford and helps them continue to be strong
ambassadors or the company.Coming up in the next Blue Oval Connect are:
News about new and current products
Updates on breaking news and event promotions
Links to important websites and outside voices
Access to Ford retiree groups across the U.S.
Money-saving discounts on goods and services
Just visitwww.BlueOvalConnect.comto sign up or this
ree electronic news service or Ford retirees.
Blue Oval Connect links
Ford alums with companyproducts, inormation
Important
contacts
MyFordBenefts:
www.myordbenets.com
401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan)
Comerica Bank (Retirees Only) : 800-647-3674
Direct deposit, tax updates, address changes
Extend Health (or Salaried Retirees):
866-427-4830 or www.extendhealth.com/Ford
Assistance regarding Medicare supplemental coverage
Ford Customer Relationship Center:
800-392-3673Product issues, dealer issues
Healthcare Carrier:
Phone number is located on the back o your ID cardNational Employee Service Center (NESC):
800-248-4444 Questions about your benefts
Smith Barney (LL5+ Retirees): 877-664-FORD (3673)
www.benetaccess.com or incencom@ord.com
UAW-Ford Retirement Board: 800-829-8833
WageWorks: 866-840-0911www.wageworks.com
Health Reimbursement Arrangement (HRA) administration
@Ford Online:
www.at.ord.com
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8/9/2019 @Ford August 2010 (North America)
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22 | August 2010
Safety
The Future o Saety tour visited
54 cities across America, exhibiting
Fords latest saety advances.The tour made its away cross the
country stopping in Chicago, Ill.;
Boise, Idaho; Las Vegas, Nev.;
Los Angeles, Cali.; Omaha, Neb.;
Seattle, Wash. and many more cities.
Each events audience varied,
with nearly 2,000 people exposed
to the tour at the Adventure
Aquarium in Camden, N.J.; while
a local Boys & Girls Club in San
Diego, Cali. had about 200-250
people in attendance.
Participants were able to
experience and see some o latest
Ford technologies such as
MyKey, infatable seat belts,
Collision Warning with Brake
Support, advanced airbags, and
Blind Spot Inormation System
(BLIS) with Cross
Trac Alert.
The tour startedin May and
wrapped at the
beginning o
August, and was
well received across
the country.
22 | August 2010
Future o Saety tourexhibits latest technologies
22 | August 201022 | August 2010
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People rom allacross thecountry havepreviewed thelatest saetyinnovationsrom Ford.
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