following the social media (candy) dots

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NAWBO EduPanelSocial Media: Connecting the Dots

developed & presented by:toby bloomberg bloomberg marketing/diva marketing1-12-2010

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1. What exactly IS “Social Media”?

2. Is Social Media right for my business right now?

3. Which tools/channels/tactics should I begin with?

Conversation Guide

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What Exactly Is Social Media?

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graphic from Marketing Research John Alevizos 1956

© 2010 Bloomberg Marketing

Multiple platforms/ Technology

Sharing ideas and knowledge

Creating awareness for your company, brand

Positioning yourself as an industry (thought) leader

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Is Social Media right for my business …right now?

1940s2000s

1996

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© 2010 Bloomberg Marketing

© 2010 Bloomberg Marketing

© 2010 Bloomberg Marketing

Which tools/channels/tactics should I begin with?

80% is Strategy. 20% is Technology Forrester Research

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2 Financial Institutions: Same But Different

Tweets

Tweets

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Digital

Home

Digital Home Spokes Social OutPosts

Priority 1 Priority 2 Priority 3

Resources/50% Resources/35% Resources/15%

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N: Nurture

A: Adventure

W: Watch

B: Benefits

O: Objective

Social Media With A NAWBO Twist

© 2010 Bloomberg Marketing

www.mashable.com YouTube videos Google search Twitter search www.chrisbrogan.com www.bellawebdesign.com www.divamarketingblog.com www.marismith.com/blogBooks The Digital Handshake by Paul Chaney Twitter Power by Joel Comm, Anthony Robbins, Ken Burge

Learn more about NAWBO www.nawboatlanta.org

Websites/Blogs

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Toby Bloomberg:

I

My Life In Social Media

© 2010 Bloomberg Marketing

From Diva Marketing To YOU! Toby Bloomberg

Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com

@tobydiva