following the social media (candy) dots

© 2010 Bloomberg Marketing

NAWBO EduPanelSocial Media: Connecting the Dots

developed & presented by:toby bloomberg bloomberg marketing/diva marketing1-12-2010


1. What exactly IS “Social Media”?

2. Is Social Media right for my business right now?

3. Which tools/channels/tactics should I begin with?

Conversation Guide


What Exactly Is Social Media?

graphic from Marketing Research John Alevizos 1956


Multiple platforms/ Technology

Sharing ideas and knowledge

Creating awareness for your company, brand

Positioning yourself as an industry (thought) leader


Is Social Media right for my business …right now?

1940s2000s

1996


Which tools/channels/tactics should I begin with?

80% is Strategy. 20% is Technology Forrester Research

2 Financial Institutions: Same But Different

Tweets

Tweets


Digital

Home

Digital Home Spokes Social OutPosts

Priority 1 Priority 2 Priority 3

Resources/50% Resources/35% Resources/15%


N: Nurture

A: Adventure

W: Watch

B: Benefits

O: Objective

Social Media With A NAWBO Twist


www.mashable.com YouTube videos Google search Twitter search www.chrisbrogan.com www.bellawebdesign.com www.divamarketingblog.com www.marismith.com/blogBooks The Digital Handshake by Paul Chaney Twitter Power by Joel Comm, Anthony Robbins, Ken Burge

Learn more about NAWBO www.nawboatlanta.org

Websites/Blogs

http://www.mashable.com/

http://www.chrisbrogan.com/

http://www.divamarketingblog.com/

http://www.marismith.com/blog

http://www.nawboatlanta.org/


Toby Bloomberg:

I

My Life In Social Media


From Diva Marketing To YOU! Toby Bloomberg

Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com

@tobydiva

http://www.divamarketingblog.com/

following the social media (candy) dots

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