finding swot analysis in lexisnexis academic

Finding SWOT Analysis Reportsvia LexisNexis Academic

Start

Begin by selecting “Search by Content Type” drop down menu.

Company Profiles

Select “Company Profiles” from the list of choices.

From the search screen choose the “Advanced Options.”

Advanced OptionsChoose the “Select a Segment” drop-down menu.

Scroll down and choose “Company.”

Company Name

Enter company name between the parenthesis.

Select the logical operator “And” to add another search term.

Publication

Choose publication from the “Select a Segment” drop-down menu.

Replace the phrase “InsertTermHere” with the publication type.

SWOT

To search for the SWOT publications for a company type “SWOT” between the parenthesis.

The SWOT analysis examines the strengths, weaknesses, opportunities and threats of a given company.

Select “Apply” to execute.

Search

Return to “Company Profiles Search” select search to execute the query.

The search returns SWOT Analysis for the company.

Publications

Publications display the strengths, weaknesses, opportunities and threats of the company in specific section headings.

The End

Monday, January 12, 15