LexisNexis Communitieshttp://www.lexisnexis.com/Community/Portal/

Why We Build Communities

We saw a need in the digital space to provide legal professionals with a place to CONSUME, PUBLISH and INTERACT with REAL TIME, SOCIAL and HIGHLY RELEVANT content and people

Join communities of interest to stay connected to highly-

relevant current awareness info

Lead the community through publishing

content and establishing thought leadership Influence the

community through

participation to steer discussions

Communities Channel

LexisNexis Communities encompass 15 practice area and multiple professional sites.

• 140,000 visits and 260,000 page views monthly• 25,000 podcast downloads monthly from iTunes• Nearly 45,000 registered Community members• Almost 13,000 Twitter Followers and Facebook Fans• Over 2,000 RSS feed subscribers

Communities Content Architecture

Each Community offers similar content types that are easily accessible from the left navigation panel and are also featured prominently on the homepage

• News• Blogs• Podcasts• Commentary • Focus Areas on Emerging Legal Issues• Resources

Law Firm Commentary

Newsletters, Client Alerts, White Papers

Sources• Firm Websites• Firm Newsletters• Direct Submission

Blogs

Agreements with bloggers, including attorneys and organizations, allow us to syndicate their content with links back to the blogs

Podcasts

Podcasts Over 2000 original professional audio

broadcasts capturing legal news and interviews with leading professionals covering emerging legal issues.

Our Demographic

Who Visits the Communities?

• Law firms• Corporate counsel• Academics• Law librarians• Law students• Government Agencies• Paralegals• Consumers

How Do Users Find Us?

Primary traffic driver is open web search:• Google• Bing• Yahoo!

Social Media Syndication

Communities Content & Social Media• Community posts are broadcast through external social

media channels – Twitter, Facebook, Linkedin, Kindle, iTunes

• Syndicated through Legal News app• Indexed by search engines

WIIFM? Community Exposure

Profile Page & Contributor SpotlightCommunity Contributors profiled and highlighted on profile and Community homepages.

Links back to firm website or firm blog and to attorney profile on firm’s site drives client development and provides firm with power to screen intake of prospective clients