final project - packaging (davidoff & pepsi)

INNOVATIVE PACKAGING

What is packaging?

The process of containing goods with

the intention of preserving, protecting

and act as a tool for promoting the goods

itself.

Packaging is a silent Salesman

Packaging helps the consumer quickly

understand what the product is all about

Packaging is the most relevant element of a

trademark and conduces to advertising or communication

TRANSPORT PACKAGING

TYPES OF PACKAGING

CONSUMER PACKAGING

TO PROTECT FROM ANY CLIMATIC

CONDITIONS

TO PROTECT FROM

CONTAMINATION OF HAZARDOUS

CHEMICALS

TO PROTECT FROM DAMAGES, LOSS AND THIEF

TRANSPORT PACKAGINGFUNCTIONS

CONSUMER PACKAGING

IT IS THE PACKAGING WHICH IS IN

CONTACT WITH THE PRODUCT

THAT USUALLY

TAKEN HOME

What is the role of this package for

the marketing and sales ?

A SOPHISTICATED DESIGN YOU CAN’T

DENY

Easy to be identified and

recognized from other brand

THE INNOVATIVE DESIGN THAT

LOOKS ATTRACTIVE WHEN IT IS ARRANGED IN

THE SHELF

THE PACKAGING INCREASE THE

QUALITY OF THE COFFEE AND ITS

SELF LIFE.

RICH AROMA OF THE COFFEE

INCREASES CONSUMER

EXPECTATION

PACKAGING THAT

SPEAKS

COMES WITH GIFT BOX

PERFECT FOR GIVEAWAY

THUS, AUTOMATICALLY

INCREASE CONSUMER

SATISFACTION

PROVIDES CONVENIENCE TO

CUSTOMER

The package may also perform a

further function once the contents have

been used (e.g. storage container,

toy).

MARKETING MIX ( 4 P’S )

PLACE Strategic location such as Hua Ho Kiulap, Hua ho

Tanjung Bunut, Hua Ho Petani Mall etc.

Easy to reach consumer

PRODUCT The product itself promises you the great quality

Therefore, increases the consumer to purchase it again

PRICE Affordable price Buy in a gift box get free Davidoff coffee cup.

PROMOTION The packaging itself is attractive Comes with gift good for promotion

Presented exclusively by:Fiqah Husin

Fadhli JamuddinKhairul Kifle

ADVERTISEMENT

WHAT IS ADVERTISEMENT? A public promotion

of some product or services.

A form of communication used to encourage persuade an audience to buy the product.

Medium of ADVERTISEMENT

Newspaper, magazines, billboard

Television, radio

Internet such as websites, blog

What is the purpose of advertising?

Promote the sale of a product

Inform the customer about its features.

Increase company security

Capture consumer’s attention

Effective Advertisement Ability to get the customer’s attention

Ability to sustain the customer’s attention

Ability to send the message

Ability to convince potential customers to accept the message and the advertisement

• It’s an advertisement about Pepsi shooting in Africa during World Cup 2010.

• The advert is using famous football players (Kaka, Arshavin, Messi, Drogba) and also famous singer (Akon).

• This famous player wanted to drink Pepsi from the African boy

• The African boy insist instead challenge the famous player into a duel

• The famous player chuckles and said that they are the most popular player in the world

What is the advert is all about?

What is the advert is all about?

• Then the African boy showed his shirt with the name Henry in it.

• The famous player all laugh and agreed to the duel

• The African boy whistle and all the crowed form an imitate football field.

• All of them enjoyed the game and using Akon “oh Africa” song as background music.

OBJECTIVE

• To get the audience att ention that even the professional footballer also drink Pepsi.

• To tell the audience that people who drink Pepsi will feel the refreshing taste.

• To tell the audience that Pepsi is a worldwide product that can reach even in the remote areas such as Africa.

• To att ract many customers and show the powerful of the company.

The advertisement

• The Pepsi company is using television to make the advertisement, also they are using a famous football player and a singer.

• This advertisement is shown during a World Cup, and after that it is continuously shown in a television and the internet.

• PEPSI advertise their products on big events to persuade their customers.

The Advertisement

Probably if you choose PEPSI, you can fly to South Africa to watch FIFA world cup 2010

This advertisement uses football stars to persuade people.

PEPSI is the best choice if you want to be more professional, energetic and relax.

• PEPSI persuade viewers by sponsoring FIFA world cup tournament to sale their products.

• The rhetoric was created syntactically and semiotically in the image and video.

• The clothes that used by football players, design with PEPSI logo blue.

• It represent aggressive manner

The Advertisement

Appeal used

• Humor Appeals : – t h ey u s e h u m o r to a c h i eve t h e p ro m o ti o n a s

h u m o r a re u s u a l l y att ra c t s a u d i e n c e att e nti o n

• Subl iminal Adverti sing: – T h i s a d ve r ti s i n g a p p e a l m a ke s u s e o f s u b l i m i n a l

m e s s a ge s , s u c h a s t h e a d ve r t ta ke s p l a c e i n A f r i ca i n ste a d o f N Y o r LV.

• Testi monial : – t h ey u s e fo o t b a l l p l aye r a s a n a m b a s s a d o rs s o

fa n a u d i e n c e ca n b e l i ke t h e c e l e b r i ti e s .

Appeal used• Repetition: – uses the technique of repeati ng the product name

several ti mes during an adverti sement. Example; the Pepsi logo, Pepsi drink can.

• Audio-Visual Media Advertising: – used audio and visual to promote the product.

Example; television and radio

• Covert Advertising: – This is the practi ce of achieving indirect publicity of

a product by adverti sing it through movies and TV shows.

As Marketer1. It is suitable for Pepsi company to advertise their product especially

during big event such as World Cup

2. The perfect timing makes it easy and convenient to advertise such product

3. Not only that, perfect location plays an important role since Africa is Home country so why not used that.

4. Not only promote Pepsi but also promote Africa. Win-win situation

5. Media type used will be television as it captures audiences instantly

Fiqah HusinFadhli Jamuddin

Khairul Kifle

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