fathead 111011

Delivering over

32 million men*across multiple mediums

Source: comScore July 2011, MRI Fall 2010, Publisher Statements

How We Stack Up

51,292,000

32,000,000

15,635,000

14,663,000

11,789,000

9,526,000

Source: comScore Media Metrix, July 2011, MRI Doublebase 2011

Geek Chic

“Being a geek means that you’re incredibly passionate,

learned, and obsessive about something – whether it’s

movies, football, or computers. Being a geek

means you’re being alive. It’s something to celebrate.

Geeks have come to rule the world, and I’m grateful for

that.”

Zachary Levi, Star of NBC’s Chuck

Geek Chicaudience behaviors

Digital Future’s editorial products offer advertisers

unique solutions to engage geek chic consumers across

multiple behavior profiles

Young and Influential

•88% Male

•We reach 18-34 year olds (Index: 210)

•3.8x more likely to have published a blog on a blogging or social network (Index: 379)

•2.0x more likely to provide advice on video games, computer hardware/software and electronics (Index: 204, 197, 194 respectively)

•1.7x more likely to give advice on a website, internet content and services (Index: 173)

•1.7x more likely to advise on music (Index: 172)Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011

Source: Nielsen @Plan, Spring 2010

Immense Spending Power

•6X more likely to purchase Computer Software online in the last 6 months (Index: 604)

•3.1x more likely to purchase home theater system in the next 6 months (Index: 312)

•2.6x more likely to purchase a tablet in the next 6 months.

Source: @Plan, Release 4

Mobile and Connected

•2.3x more likely to listen to MP3 or stream music, and 2.2x more likely to watch a video on cell phone(Index: 225, 215 respectively)

•1.9x more likely to use GPS on their mobile phone (Index: 189)

•1.9x more likely to make an internet purchase on a cel phone in the last month (Index: 186)

•1.6x more likely to use the internet on their mobile phone (Index: 160)

•1.5x more likely to purchase a new smart phone in the next 6 months (Index: 151)

Action Packed

•Attended an Extreme Sports event in the last 6 months (Index: 310)

•Enjoy outdoor activities like Rock Climbing (Index: 384)

•Participate in Martial Arts (Index: 231)

•2x more likely to have shopped for a car online in the last month (Index: 197)

•Attended a car racing event in the last 6 months (Index: 145)

Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011

A Few of Our Properties

Witty. Humorous. Next generation of global gaming, written for gamers by gamers.

Bleeding-edge news, previews, reviews, and

features

Highest quality, pin sharp video content coverage on

the Web

Cheats, tips, hints, & FAQ’s: the stuff that appeals

to the serious gamer

Delivering content to PC gamers directly on

STEAM

Truly interactive video format

Leverages decades of editorial authority

Distributed weekly on the 30 million subscriber Steam

service

Allows users a deeper engagement that places

them inside the game content

Interactive online show on the

PlayStation Network

Truly high-definition videos

Exclusive interviews with behind-the-scenes footage

2.0

A look at eSports annual Street

Fighter competition in Las Vegas

E-Sports

Mobile Apps

Future has established itself as one of the most successful

digital publishers on the iPad

Awards & Recognition include:

Mac|Life v.0 - Ad Age Media Vanguard Award for

Excellence Winner

Mac|Life v.0 - 2010 Apple Rewind List Winner

Mac|Life v.1 - #1 in paid apps news category for 3

weeks

Justin.tv is dedicated to connecting the world through live

video

Most reliable live video platform

Social media network with chat

Live, interactive game play

Easily create video content

Interact with your audience

Twitch.tv is the largest competitive

game play community in the

world

Built by gamers, for gamers

Watch & chat with the top players in the world

Listen to & interact with the best commentators on the

planet

Follow & learn from your favorite players

Case Studies and Creative Examples

ScionClient: Scion - Toyota Motor Corp.

Goal: To increase brand awareness and position Scion as the underground, edgy, customizable car for gamers

Solution: An integrated campaign utilizing print, online, disc and podcasts to drive traffic to a custom designed Scion branded video game where the winner with the highest score won a new Scion tC

Results: 366,169 pageviews- 16.5 times higher than the typical GamesRadar microsite

18,258 = Number of times the game was played 5,769 = Number of contestants

Total Impressions (Print + Online + Disc + Podcasts): 20,706,822 impressions

Case Study

HyundaiClient: Hyundai North America

Goal: Align the Hyundai Veloster with the 18-34 youth demographic through Future’s Gaming, Tech and Music audience

Solution: Produced a special event series called Remix: Lab, set to launch this Fall in NYC and LA

Results: TBD

Includes: Xbox 360 gaming tournaments, Celebrity Autograph and Q&A sessions, Music performances, podcasts, print and digital executions, and video coverage

Case Study

Client: Hyundai Event: Hyundai Re:Mix Lab

Integrated campaign that included:

- Full Page Advertisements - Site Takeovers and Microsite- Email Blast - Editorial Promotions - Event

Case Study

Client: Bethesda Game: The Elder Scrolls: Skyrim

Integrated campaign that included:

- Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events

The Numbers:

- 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions

Case Study

Award Winning Creative Solutions

EventsStimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more.

Professional Video ProductionCreate award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience.

Live StreamingThrough JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience.

Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012.

Custom Solutions Examples

Custom Ideas

Custom Ideas

• Take a video image of your Avatar and upload it onto the microsite

• People vote for their favorites

• Contest promoted on Future Media social sites and web

• Rich media unit across all gaming sites shows Avatar coming to life off gaming screen onto wall as a Fathead

• Cross Links on social and web to upload yours, contest and Fathead site

• One that receives the most votes wins custom Fathead, gaming system and related games

• Future Media U.S. will promote contest and/or Fathead at Comic Con and E3

Create Your Fathead Avatar and Vote!

Rich Media Execution

Social Outreach

Fathead Microsite

Thank You