fast&smart | gis | aiesec in turkey | marketing

DEAL WITH GIS

Objectives

HOW?OBJECTIVES

Can one LC has 200 RE in oGIP side in a year?

Is it possible for a LC to have 400 RE in iGIP?

What are the challenges that stopping us to achieve this results?

WHY NOW?

From 1948 until 2011 we provided 257,079 exchange experiences

We aim to deliver nearly 1 million experiences by 2015 (cumulative XPs from 2010-2015). That’s

60% growth in GCDP and 220% in GIP …in the next 18 months

We are a purposeful, collaborative, and driven generation of 100,00 young leaders,

ready to achieve 2015 and beyond

But we’ll nevermake this jump with

yesterday’s processesand today’s myaiesec.net

BUT If we can connect our resources...…we can achieve 2015

100,000 members of

Gen2015

Opportunity Portals

for EPs and Members

MarketPlace

Business Intelligence for

all our members and

customers

myAIESEC.net

NPS GIS2015

Why do we need to connect our resourcesto achieve 2015?

there’s even more REASONS...

to Achieve 2015

First!External threats: AIESEC’s competitors provide some of the same services as we do, but much faster!

Customer feedback:Our customers say our communication effectiveness and processes need improvement!

Customer Centric Systems:To provide excellent customer experiences, we need a system that supports that experience from the first point of engagement until experience completion.

Our current systems are

very expensive

We have many systems, but they are not seamlessly connected

Our system frequently has bugs or

fails

A system which uses collected

data to suggest products to the

customer, partners to entities, and

education to members.

A system which automatically

moves with our customer and is

based upon a customer’s ideal

journey through an experience.

Smarter Faster

We achieved 2015 by empowering a generation with the technology to be smarter and faster than ever before

We shouldn’t expect the GIS to solve every challenge…

*…It will just allow us to be smarter and faster than before!

SmarterTo increase up-selling between XPs, specifically: ‣From TMP/TLP to GIP experience ‣From GCDP to TMP/TLP experience

To improve NPS of ELD and increase promoter sharing ‣Extremely high % of users are satisfied with using GIS ‣Higher % of users promote to use GIS to their friends ‣Higher % of people share their positive ELD experiences after completion

To improve up-selling of GIP with TN-takers ‣High % of companies recommend using the GIS to other companies ‣High % of companies maintaining and growing their GIP account

FasterA significantly higher matching rate for young people who apply for any program

A higher conversion rate between young people who sign up and then apply for an ELD opportunity

A significantly lower matching time from the first point a young person browses an opportunity ‣Goal of 30 days for GIP ‣Goal of 15 days for GCDP

What is changing with the new GIS?

A new, complete customer flow

‣Instead of Ra/Ma/Re we will have:

Sign-up -> Apply -> Match -> Realize -> Completed -> Re-integrated

What is customer flow?

A customer flow is the activities a customer experiencesfrom their first interaction to the final delivery of the service.

Our current customer flow has many steps that we promise to the customer and want todeliver, but which we can’t track, manage, and improve. That makes us too slow and toounaware of the experiences our customers are having.

RAISE MATCH REALISATION

Our Current Customer Flow

Our current customer flow has many steps that wepromise to the customer and want to deliver, butwhich we can’t track, manage, and improve.

SIGN UP APPLY MATCH Realize COMPLETE Re-integrate

VISITOR LEAD CUSTOMER PROMOTER

Young Person goes to aiesec.org

Creates profile on Opportunities

Portal

Edits and adds to their profile while

browsing opportunities

View is limited based on profile

completeness

The GIS suggests what they should

apply for and restricts them seeing

opportunities they can’t match with

For some TNs, the EP takes a language test,

competency test, etc., all automatically

within the GIS

Complete video cover letter

TN taker may ask them to interview, this will go in their

notifications

If they both accept ANs, then it’s a

match

Standards tracking prompted (home)

Invited to OPS (home)

Logistics tracked LEAD content

prompted (home)

Indemnity, XPP, Insurance

requirements prompted (home)

Standards tracking prompted (host)

Integration content prompted (host)

LEAD content prompted (host)

NPS Survey

Proactive Fire fighting

Promoter prompt

NPS Survey

Re-integration seminar

GCM/LEAD content

Showcasing their story (promoter)

Upselling to another product

GIP

1 week 1-2 week

SIGN UP APPLY MATCH Realize COMPLETE Re-integrate

VISITOR LEAD CUSTOMER PROMOTER

Young Person goes to aiesec.org

Creates profile on Opportunities

Portal

Edits and adds to their profile while

browsing opportunities

View is limited based on profile

completeness

Matchability guides what projects they

should and can apply for, based on: entity

partnership, timelines, issue

Projects may require them to: complete an inbuilt language test,

values test

Project manager/TN taker may ask them

to interview, this will go in their notifications

If they both accept ANs, then it’s a

match!

Standards tracking prompted (home)

Invited to OPS (home)

Logistics tracked LEAD content

prompted (home)

Indemnity, XPP, Insurance

requirements prompted (home)

Standards tracking prompted (host)

Integration content prompted (host)

LEAD content prompted (host)

NPS Survey

Proactive Fire fighting

Promoter prompt

NPS Survey

Re-integration seminar

GCM/LEAD content

Showcasing their story (promoter)

Upselling to another product

GCDP

SIGN UP APPLY MATCH Realize COMPLETE UP-SELl

VISITOR LEAD CUSTOMER PROMOTER

Young Person goes to aiesec.org

Creates profile on Opportunities

Portal

Edits and adds to their profile while

browsing opportunities

View is limited based on profile

completeness

Matchability guides what projects they

should and can apply for, based on: location, skills

Roles may require them to: complete an inbuilt language test,

values test

Recruiter may ask them to interview,

or assessment center, this will go

in their notifications

If the recruiter accepts them, it’s a

match!

Team Standards tracking prompted

Resource Hub prompted

Internal Commsprompted

LEAD content prompted

NPS and firefighting

Standards tracking prompted (host)

Resource Hub prompted

LEAD content prompted (host)

NPS Survey

Proactive Fire fighting

Promoter prompt

Showcasing their story (promoter)

Re-integration seminar

GCM/LEAD content

TMP/TLP

ExitSurvey

Upsellingto another

product

A new, complete customer flow

‣Instead of Ra/Ma/Re we will have:

Sign-up -> Apply -> Match -> Realize -> Completed -> Re-integrated

EPs can apply directly to TNs when they sign-up

‣An EP can apply to specific TNs for which they meet the requirements as soon as they sign-up. A sending LC has to

approve matches, but in essence there is no “raise” stage.

Business Intelligence from Sign-Up Stage

‣Every entity will have analytics on how their customers and members move through the customer and member

flows—who is coming to AIESEC and what do they do

Members truly are customers

‣An Opportunity Portal for members shows them specific opportunities in the network or in their LC. Students can

apply directly to these opportunities, just like TN forms Everything is trackable

‣Live data on your partnerships, team minimums, member efficiency, and standards delivery…

What is changing withthe new GIS

What is not changing withthe new GIS

The Human Element of Exchange

‣A smarter system with more automated processes doesn’t mean EPs don’t interact with

AIESEC. It means our members invest their energy in preparation and experience delivery

Leadership Development in Every Experience

‣The GIS is specifically designed to make delivering the inner and outer journey that each

customer wants something that can be predicted, planned, delivered, and tracked

Sounds great!

But how do we lead this as national leaders team?

34 days left...

But we have...

Pioneers Team

GIS Responsibles

AI GuidelinesVirtual Trainings

ImplemantationPlans

Group of 2(15 mins.)

What kind of things we should do to create an excitementin both national and global area?

Discussion