facebook recruiting strategies - hireclix - hireclix social recruiting series - july 14th

Facebook Recruiting StrategiesEducational Webinar Series: July 14th, 2011

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What to Expect Today

• Quick Intro • Webinar Topics

• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy

• Q&A • Please Ask Away• Social Media - Twitter - #hireclix #recruiting

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Understanding your Core Value?

• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA

• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Go Beyond Job Boards – HireClix• Social Recruiting

• Facebook • LinkedIN

• Targeted Recruiting Ads

• Pay-Per-Click Recruiting

• SEO for Recruiting

• Content Development

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Fish Where the Fish Are…

661.5M Global Users* Inside Facebook - April 2011

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Facebook – It’s Serious

2011 Ad Revenue - $4.05B

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Facebook – One Third of All Banner Ads

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Are you Ready for Facebook?

• Are you trying to diversify your recruiting efforts?

• Do you use Facebook for personal activities?

• Do your employees use Facebook?

• Do you want to recruit talent from 18-65?

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Initial Steps to Create a Facebook Presence

• Create a Facebook Advertising Strategy• Fan Page for Success• Leveraging Proven Tools• Build a Content Game Plan

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Social Recruiting - Facebook

• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network

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Rapidly Create Facebook Ads

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Targeting Users by Profile Information

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Targeting Facebook Ads

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Bidding Strategies for PPC Campaigns

Facebook Bids & Budgets

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Campus Recruiting: Integrated Marketing

Facebook Ads combined with Live Event @ MIT

Build Brand & Talent PipelineConnect with Candidates in Hiring CycleBuild Campus Career Office Relationship

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Building a Facebook Fan Page Strategy

Corporate Page vs. Dedicated Careers Page

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Corporate Page vs. Dedicated Page

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Facebook for Your Employment Brand

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Facebook Fan Page = Engagement & Dist.

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Facebook Fan Page = Dist. & Engagement

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Tracking & Reporting = Recruiting ROI

• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize

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Facebook Recruiting Ecosystem

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Facebook Recruiting Ecosystem

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Facebook Recruiting Ecosystem

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Common Mistakes using Facebook

• Job Pollution vs. Recruiting• SPAM• No Policy• Lone Wolves• Starts & Stops

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Facebook Recruitment Marketing Value

• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –

• Education• Employer• Geography• Interests

• Fan Page to Engage Talent Community• Window into Corporate Culture

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Q&A

HireClix Contacts – Scott Ryan – VP Client Servicesscott.ryan@hireclix.com

Kev Wizst – Director of West Coast Client ServicesKev.wizst@hireclix.com

Neil Costa – Founderneil.costa@hireclix.com

www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix