facebook for real estate - updated
Post on 28-Jan-2015
110 Views
Preview:
DESCRIPTION
TRANSCRIPT
Facebook For Real Estate Facebook For Real Estate
Created to help Realtors succeed in developing relationship marketing
opportunities using their sphere of influence on
Facebook.
Created to help Realtors succeed in developing relationship marketing
opportunities using their sphere of influence on
Facebook.
Thank you!West Hawaii AOR
Thank you!West Hawaii AOR
Julie Ziemelis- Ziemelis Digital Marketing
Blogger for:Facebook.com/
Tips4RealtorsUsingNewMediaFacebook.com/365Konawww.365Kona.com
Julie Ziemelis- Ziemelis Digital Marketing
Blogger for:Facebook.com/
Tips4RealtorsUsingNewMediaFacebook.com/365Konawww.365Kona.com
What we will cover todayWhat we will cover today
1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc
2. Starting the conversation on Facebook, building your sphere of influence
3. Five ways to look like a star and five ways to look like a spammer.
4. Using Facebook business pages to promote you and your market/lifestyle expertise
1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc
2. Starting the conversation on Facebook, building your sphere of influence
3. Five ways to look like a star and five ways to look like a spammer.
4. Using Facebook business pages to promote you and your market/lifestyle expertise
Why should you be on Facebook?
Why should you be on Facebook?
QuickTime™ and a decompressor
are needed to see this picture.
Be where your referrals are
Top 4 Reasons to Use Facebook for businessTop 4 Reasons to Use Facebook for business
1. Stay connected with past clients. 2. Remind your sphere you are a
Realtor. 3. Listen to conversations and be there
when people start talking about selling and/or buying a home.
4. Become a trusted adviser by offering recommendations and showing influence.
1. Stay connected with past clients. 2. Remind your sphere you are a
Realtor. 3. Listen to conversations and be there
when people start talking about selling and/or buying a home.
4. Become a trusted adviser by offering recommendations and showing influence.
Why Realtors Are Hesitant To Use Facebook
Why Realtors Are Hesitant To Use Facebook
They don’t understand the privacy settings and hence don’t know how to filter private and public posts.
They don’t want other Realtors to have access to their personal friends and clients.
They don’t understand the privacy settings and hence don’t know how to filter private and public posts.
They don’t want other Realtors to have access to their personal friends and clients.
Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.
They don’t understand “the technology”
They don’t know how to avoid being inundated with friend requests
They don’t know how to allocate time for using Facebook.
Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.
They don’t understand “the technology”
They don’t know how to avoid being inundated with friend requests
They don’t know how to allocate time for using Facebook.
HELP IS HERE!
Four Things To KnowFour Things To Know
Profile page Wall Newsfeed Sending private messages
Profile page Wall Newsfeed Sending private messages
Profile PageProfile Page
Your profile page should contain as much contact information about you as possible for people to connect with you.
Your profile page should contain as much contact information about you as possible for people to connect with you.
Profile Page Profile Page
YOUR WALLYOUR WALL
The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.
The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.
How Do I Post Something On My Wall?
1: First decide whether you want to share a status update, question, photo, link or video
2: Click the corresponding link at the top of your Wall.
To change who can see your post, select the lock icon drop-down menu below the post.
3: Press the blue "Share" button in the lower right corner to add the post to your Wall.
1: First decide whether you want to share a status update, question, photo, link or video
2: Click the corresponding link at the top of your Wall.
To change who can see your post, select the lock icon drop-down menu below the post.
3: Press the blue "Share" button in the lower right corner to add the post to your Wall.
Sharing with a small group of friends:
Sharing with a small group of friends:
Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.
Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.
Your “Newsfeed”Your “Newsfeed”
Things you share will appear as posts on your profile, and can appear in News Feed.
(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)
Things you share will appear as posts on your profile, and can appear in News Feed.
(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)
PRIVACY PRIVACY
Use the Privacy Settings on Facebook to control who can see what
Use the Privacy Settings on Facebook to control who can see what
Public Search Listing Public Search Listing
Creating ListsCreating Lists Lists help you “bifurcate” your
messages. Create lists to help you separate
friends, family, business relationships, potential clients, etc.
By using lists combined with the privacy setting, you can separate business from personal
Lists help you “bifurcate” your messages.
Create lists to help you separate friends, family, business relationships, potential clients, etc.
By using lists combined with the privacy setting, you can separate business from personal
Tagging Photos Tagging Photos
Take group shots and “tag” your friends, influencers, etc.
Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!
Your tagged photos of others will appear along the top of their Wall.
Take group shots and “tag” your friends, influencers, etc.
Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!
Your tagged photos of others will appear along the top of their Wall.
Starting The ConversationStarting The Conversation
Post about the things you find interesting in life
DON’T post your listing info Share interesting links, pictures,
etc. Take interesting pictures and video Be Unique, Be You!
Post about the things you find interesting in life
DON’T post your listing info Share interesting links, pictures,
etc. Take interesting pictures and video Be Unique, Be You!
LISTENLISTEN
Go to your friends walls and see what is going on in their lives.
See if any of their friends are discussing topics that you can comment on.
Go to your friends walls and see what is going on in their lives.
See if any of their friends are discussing topics that you can comment on.
ENGAGEENGAGE
“Like” comments to show you were there
Comment when appropriate DON’T sell yourself Keep it light and positive Be helpful by offering
recommendations and referrals
“Like” comments to show you were there
Comment when appropriate DON’T sell yourself Keep it light and positive Be helpful by offering
recommendations and referrals
Gather New FriendsGather New Friends
Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.
Ask to be a friend and WHY..don’t just send a friend request.
Personal messages get you a friend a lot more often and show you “get” the etiquette.
Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.
Ask to be a friend and WHY..don’t just send a friend request.
Personal messages get you a friend a lot more often and show you “get” the etiquette.
Be A Hero-Not A ZeroBe A Hero-Not A Zero
Basic Netiquette of using Facebook and other other social networks
Basic Netiquette of using Facebook and other other social networks
10 Basic Rules:
1. Be helpful
2. Be positive
3. Spread referrals with ease and grace
4. Share housing news with those that want it
5. Don’t engage in gossip or negativity online
6. Write as if EVERYTHING you post is public
7. Don’t tag unflattering pictures of your friends
8. Use social media for social good
9. Be professional--ALWAYS
10. Use correct grammar and spelling
The Case for FB Business Pages
The Case for FB Business Pages
Business pages help you keep your professional life separate from your private life
ANYONE can like your business page, whereas only your friends can see your wall.
An avenue to show area expertise, helpfulness and value
Business pages help you keep your professional life separate from your private life
ANYONE can like your business page, whereas only your friends can see your wall.
An avenue to show area expertise, helpfulness and value
“CREATE NEW BUSINESS PAGE”
Remember: The ROI is relationships
Remember: The ROI is relationships
What you are investing in and selling is relationships with other people.
What you are investing in and selling is relationships with other people.
Mahalo!Mahalo!
Email: Julie@Ziemelis.com About me: Google-Julie Ziemelis
Check out marketing tips at Facebook.com/RealtorTips4NewMedia
Email: Julie@Ziemelis.com About me: Google-Julie Ziemelis
Check out marketing tips at Facebook.com/RealtorTips4NewMedia
top related