marketing on facebook | 5 takeaway lessons (updated 2010)
DESCRIPTION
Updated with NEW client cases and research. Presented at eBoost Consulting's Brown Bag Webinar series on March 18, 2010.TRANSCRIPT
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Don Cherry
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Don Cherry
Introducing your new business card.
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Marketing on Facebook is unbelievable!“
”
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-Johnny Chan eBoost Consulting (March 18, 2010)
Marketing on Facebook is unbelievable!“
”
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Hello.
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Hello.
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FIVETAKEAWAYLESSONS
about marketing on
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Lesson
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Fools Rush In.
1
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1
Gotta understand the context, lovin’!…
Fools Rush In.
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POST
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POST
People
Objective
Strategy
Technology
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POST
People
Objective
Strategy
Technology
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People
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People
IdentifierVariables
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People
IdentifierVariables
Consumer Market
Business Market
Demographic
Psychographic
Geographic
Market Size
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People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Geographic
Market Size
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People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
Application or Usage Situation
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People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
Application or Usage Situation
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People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
SOCIAL TECHNOGRAPHICS
Application or Usage Situation
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Social Technographics Ladder
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Lesson
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Facebook marketing is like baking.
2
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Facebook marketing is like baking.
2
…there’s a precise recipe
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Integration is the main ingredient…
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Integration is the main ingredient…
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Integration is the main ingredient…
55%
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Integration is the main ingredient…
55%>100%
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Integration is the main ingredient…
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Integration is the main ingredient…
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Integration is the main ingredient…
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A dash of resource…
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A dash of resource…
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A dash of resource…
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Contests add spice…
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Contests add spice…
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Contests add spice…
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Contests add spice…
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Contests add spice…
25% Increase in# of Fans
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Contests add spice…
25% Increase in# of Fans
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Lesson
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Andre Agassi was right.
3
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Andre Agassi was right.
33Image is every-thang!
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Pages
ORGroups
?
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Is
MarkoSingle
?
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Is
MarkoSingle
?
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Pages
ORGroups
?
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Personal vs. CorporateSearch Engines
Email vs. Updates User ControlApplications
Advertise
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What’sthe
bottom line?
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Lesson
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irrelevance = irreverence.
4
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Your target audience will dictate
your Facebook strategy.
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Now let’s pick on Qualcomm!
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Lesson
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Ignorance is NOT bliss.
5
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PR disaster? Act quick.
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There you have it. 5 takeaways you can use when embarking on Facebook.
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REVIEW
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Fools rush in. Facebook marketing is like baking.Andre Agassi was right.Irrelevance = Irreverence.Ignorance is NOT bliss.
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?any
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Thanks. You’ve been lovely.
presentation by
Johnny Chan