facebook for business - a beginners guide

Facebook For Business

Look At The Stats!

Over 500,000,000 Facebook users worldwide

50% of these are active daily

Average user has 130 friends

150,000,000 access Facebook through a mobile device

30 Billion pieces of content shared every month

World

Facebook – 2010

Look At The Stats!

1,418,100 Facebook users in Ireland

847,000 are active daily

73% penetration of the online community

55% Male / 45% Female

91% are over 18 years of age

Aoife Porter Bua Marketing – April 2010

Ireland

All About Facebook

Setting up your account

www.facebook.com

or

www.facebook.com/pages/create.php

Setting Up Your Page

Create a temporary URL using bit.ly

When you have 25 Likes: www.facebook.com/username

Logo can be as big as 200px x 600px

Add clickable link to info box

Getting People To LikeYour Page

Suggest to friends

Add buttons to your website or blog

Getting People To LikeYour Page

Getting People To LikeYour Page

Suggest to friends

Add buttons to your website or blog

Include social media links on all your printed matter

Incentivise it

Getting People To LikeYour Page

Getting People To LikeYour Page

Suggest to friends

Add buttons to your website or blog

Include social media links on all your printed matter

Incentivise it

Provide valuable content

Getting People To LikeYour Page

Getting People To LikeYour Page

Suggest to friends

Add buttons to your website or blog

Include social media links on all your printed matter

Incentivise it

Provide valuable content

Encourage interaction

Getting People To LikeYour Page

What to post

Link to sites that will interest your target market

What to post

What to post

Link to sites that will interest your target market

Import your blog

What to post

What to post

Link to sites that will interest your target market

Import your blog

Create content unique to Facebook

What to post

What to post

Link to sites that will interest your target market

Import your blog

Create content unique to Facebook

Canvass opinion – create polls

Photos to run poll

Notes application to run poll

What to post

What to post

Link to sites that will interest your target market

Import your blog

Create content unique to Facebook

Canvass opinion – create polls

Encourage your community to share

What to post

Handy FacebookApplications

Static FBML – create custom pages using simple HTML

Slideshare – Share presentations like this one

Wildfire – Run contests within the Facebook rules (premium)

Networked Blogs – Feed your blog to your Facebook page

Twitter – Allow Facebook to update Twitter

Facebook Etiquette

Don’t post too often!

Linking Twitter stream to Facebook can be overload

Be Honest

Respond to comments

Measuring

Short links - measure click thrus

Measure interactions ‘Likes’ & comments

Insights

The number of people who ‘Like your page’

If you get stuckEmail me: amanda@spiderworking.com

Phone me: 01 442 9410

Skype me: spiderworking.com

Get these slides: www.facebook.com/spiderworking

Notes: http://bit.ly/handylinks