http://www.writeontrack.ie

Facebook for Beginners (Business)

Lorna Sixsmith

http://www.writeontrack.ie

Facebook for Business

• What is Social Media?• What is right for my business?• Difference between personal & business• How to set up a business facebook page• How to create a cover image• How to create compelling content and engage• Rules and Recommendations• Developing a Social Media Strategy

http://www.writeontrack.ie

Social Media

“We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.

http://www.writeontrack.ie

Facebook

• 2007 – 7000 users in Ireland• Mid 2012 – 2.4 million users in Ireland• 900million worldwide• Personal profile• Timeline – reverse chronological order• News Feed – updates from friends/pages

you’ve liked

http://www.writeontrack.ie

http://www.writeontrack.ie

http://www.writeontrack.ie

Why a Facebook page?

• One of the Rules• Get more ‘likes’ than ‘friends’• Statistics• Can message your fans• Handy admin panel• Professional• Schedule• Promote

http://www.writeontrack.ie

http://www.writeontrack.ie

How to Create a Page

• http://www.facebook.com/pages/create.php• • Or go to ‘pages’ and click ‘create page’• Select from one of the six boxes e.g. Local

business• Fill out the details, including your location

http://www.writeontrack.ie

http://www.writeontrack.ie

Fill in your details

http://www.writeontrack.ie

http://www.writeontrack.ie

http://www.writeontrack.ie

How to edit photos

• Use Picmonkey.com• Upload photo of choice• Crop to shape required (e.g. Landscape for

cover photo, square for avatar)• Resize to approximate size required• Choose collage option, then facebook option

to create a collage cover image

http://www.writeontrack.ie

Get your page looking good before you invite friends to ‘like’ it

http://www.writeontrack.ie

Cover Image: 851 x 315 • Create it at Picmonkey• Use the facebook selector or

crop a photo to 851 x 315• Add text to your photo• Make it compelling for your

audience• No contact information• Don’t ask them to like/share• No calls to action eg. ‘get it

now’• No price or purchase info• Use Pic Monkey to modify

photos

Avatar• Your logo• 180 x 180• Change cover picture often• Keep avatar the same (for

businesses)

http://www.writeontrack.ie

Creating Compelling Content

• Who are your target audience?

• Where are they?• Age?• Gender?• Interests?• What is it about your

business that will interest them most?

http://www.writeontrack.ie

Status Updates

• Photos (403 x 403)• Videos• Calls to actions• Questions• Invite comments• Polls• Pin/highlight status update• Promote it

http://www.writeontrack.ie

How to Add a Photo

http://www.writeontrack.ie

http://www.writeontrack.ie

Reposition Photo / Pin to Top

http://www.writeontrack.ie

How to link to your website

http://www.writeontrack.ie

Add the link to your website/blog

http://www.writeontrack.ie

Tidy it up

http://www.writeontrack.ie

How to Schedule

http://www.writeontrack.ie

How To Get More Fans

• Facebook advertisements• Invite your friends• Ask a few friends to recommend your page• DO NOT ask people to like and share to enter a

competition – a rule-breaker• Paid competitions• Get people ‘talking about your page’• Offers (only available when you reach 400 fans)

http://www.writeontrack.ie

Get People Talking

http://www.writeontrack.ie

Improve Edge Rank

http://www.writeontrack.ie

Recommendations

Do’s • Update once a day• Respond to comments• Respond to messages• Be polite• Take negativity offline• Good photos – credit

sources• Engaging writing• Calls to action or comments

Don’ts• Run illegal competitions• Spam other pages• Make typos• Poor Grammar• Ask people to like and share• Use a personal profile for a

business

http://www.writeontrack.ie

Creating a Social Media Strategy

• Who are your potential customers?• What tone is appropriate?• How much time do you have?• What are your objectives? What do you want to

achieve?• SWOT• Your competitors• Budget• What does success look like?

http://www.writeontrack.ie

Find Me At:

• Facebook.com/writeontrackresults• Facebook.com/garrendennylane• Linked In – Lorna Sixsmith• Twitter - @writeontrack_L, @garrendennylane

and @irishfarmerette• 086 1051007• Email: writeontrack@live.ie