facebook advertisement : secrets of facebook advertisement conversion
Post on 16-Apr-2017
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Facebook Hack: Facebook Audience Research
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Location1
Age2
Interests3
Gender3
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The Auction Policy
80 90
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For each ad impression, Facebook ad auction
system selects the best ads to run based on the
ads' maximum bids and ad performance. All ads
on Facebook compete against each other in this
process.
• Advertiser Bid.
• Ad Quality & Relevance.
• Estimated Action Rates
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How do I improve my relevance score?
Be specific with your targeting01
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Consider your ad's image and message
Learn from testing
Avoid using offensive and misleading content
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New Customer
Current Customer
New & Current Customer
How to Target the Right Audience on the base of your Goal?
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Know your Customers Interest
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Which is most important? Target or Creativity?
Target1
Creativity2
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Decide What Kind of Ad Works Best for your Business
Promote Your Page
Boost your Post
Send People to your Website
Increase Conversions on your Website
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How users Respond to Ads ?
Input Output
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Reach VS Engagement
Reach - Reach is the number of people who received impressions of a Page post.
Engagement – Click, Reaction, Comment and Share
Which is Most Important ? Reach or Engagement ? moshiurmonty.com
How the CPC works ?
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MPHkm/h
When I should Retarget my Ads ?moshiurmonty.com
AD
Promote your Page
AD
Boost Posts
Ad
Send People to your Website
AD
Others
1. Image2. Target3. Placement4. Content
1. Target2. Placement
1. Image2. Target3. Placement4. Content
1. Target
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Contact
Thank You
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