7 secrets to facebook succes - amazon s3secrets+to+facebook+… · 7 secrets to dental facebook...
TRANSCRIPT
1
7SecretstoDentalFacebookSuccessLookingtoconvertFacebookuserstoNEWPATIENTSorlookingtogrowyourFacebookaudience?Here’ssomesecrets,tips,andstrategiesthatcanfasttrackyoursuccess!
Strategy#1:InstallTheFacebookPagePlugin
TheFacebookpagepluginletsyoueasilyembedandpromoteanyFacebookpageonyourwebsite.JustlikeonFacebook,yourvisitorscanlikeandshareyourFacebookpagewithoutleavingyoursite.Tokeepitsimple,whenvisitorsarebrowsingyourwebsite,thereshouldalwaysbeanobjective.Thereshouldalwaysbeanactionthatyouwantyourvisitorstotake.OneoftheseactionsshouldbeforthemtolikeyourFacebookpage.YourwebsitevisitorswillseeasmallboxwhichincludesyourFacebookcoverphoto,alistoftheirfriendswholikeyourFacebookpage,andabuttontolikeyourpage.TheyalsohavetheabilitytowatchthefeaturedvideoattachedtoyourFacebookpage.
Here’swhyyoushouldaddaFacebookPagePlugintoyourwebsite:
Visitorstoyourwebsitearewarm,whichmeansthattheyhavechosentofindoutmoreaboutyou.ThismeansthattheyarelikelytofollowyourFacebookPage,too.
AFacebookPagePluginisoneofthemosteffectivewaystogrowyourfancommunity.Itissupereasytoimplement(takeslessthan5minutes!)andwillallowfirst-timevisitorstoyoursitetokeepintouchwithwhatisgoingoninyourpractice.
2
Strategy#2:Invitethosewholikeyourpoststolikeyourpage
Averyeasy,inexpensivewaytogrowyourFacebookcommunityisbyinvitingthosewholikedyourpoststolikeyourpage.Thereasonthisstrategyworksisthatthesepeopleareconsidereda“warmaudience”becausetheyhavealreadyseenyourpostsandhavelikedyourcontent.Theyareverylikelytolikeyourpageoncetheyreceiveyourinvitation.Youcanthenstayconnectedtothemandhaveyourengagingcontentshowupintheirnewsfeeds.
Here’showthisworks:Oncepeoplelikeyourposts,hoveroverthelikeboxandsendthemtheinvite.Thisisinvitingthemtolikeyourbusinesspage.
3
Strategy#3:TargetYourExistingPatients
Averyeasywaytogrowyourfanbase,andfast,istotargetyourexistingpatientswithFacebookads.Onceyoucreateanengagingpostthattalksaboutgreatthingsthataregoingonbehindthescenesinyourpractice,yourpatientswillverylikelyreacttothepostandlikeyourpageaswellasshareyourpostswiththeirfriends.
YoucancreatethiscustomaudiencewithintheFacebookAdsDashboardbyselectingAudiencesandthenCreateCustomAudience.
Here’swhyyoushouldtargetyourexistingpatients:
YourexistingpatientsaregoingtobethecheerleadersonyourFacebookpage,nomatterifyouarejustgettingstartedorwhenyougrowthousandsoffans.Theywilllikeandshareyourposts,andprovidesocialproofthatyourpracticeisthebestaswellassharestorieswiththeirfriendsofwhytheyshouldbecomeapatientofyourpractice.
4
Strategy#4:TargetPeopleWhoHaveSimilarInterestsandBehaviorsToYourCurrentPatients
ThisstrategyistakinggrowingyourFacebookaudienceonestephigher!Onceyouhavecreatedyourcustomaudienceofyourexistingpatients,thenextstepistocreateanaudiencethathassimilarcharacteristicstoyourexistingpatients.Youdothisbycreatingalookalikeaudience.Sobasicallyyousay"Facebook,createalistformeofpeoplewhohavesimilarcharacteristicstomycurrentpatients.
YoucancreatethiscustomaudiencewithintheFacebookAdsDashboardbyselectingAudiencesandthenCreateLookalikeAudience.
Here’swhyyoushouldcreatealookalikeaudienceofyourcurrentpatients:
Lookalikeaudiences,createdbyFacebook,arethosepeoplewhoaremostlikeyourexistingpatients.Thisoneisano-brainer!Thismeansthatyourpostsgetseeninthenewsfeedsofpeoplewhoarenotcurrentpatients,butbecauseoftheirlikes,interests,ordemographics,theyarelikelytobecomepatients.
5
Strategy#5:CreateaWebsiteCustomAudience
WebsiteCustomAudiences(alsoknownWCA)allowyoutocreateFacebookadstotargetpeoplewhohavepreviouslyvisitedyourwebsite.
Whyisthissoamazing??
WebsiteCustomAudiencesisonemorewaytoreachanincrediblywarmaudience.Peoplethathavealreadybeentoyourwebsitearealreadyexposedtoyourbrand.Oncetheyseeyourpostsshowingupintheirfeeds,theyareverylikelytobecomeafan,takeyouuponyouroffers,continuetoengagewithyourpage,andbecomeanewpatients.
Customaudiencesallowyoutotargetyourpatientlist,butnowyoucanreachpeoplewhomaynotbeapatientnoracurrentFacebookfanbutwhohavevisitedyourwebsite.
Anotherverycoolfeatureisthatyoucanfocusonthosewhovisitedaparticularpageorasectionofyoursite.YoucanalsoconcentrateonthosewhovisitedpagesthatincludedaparticularkeywordintheURL.
Thiscustomizationpotentialforsuchadsisincredible.
6
Strategy#6:IncreaseYourEngagement
OneofthemostcommonreasonswhypeoplestruggletogetnewpatientsfromFacebookisthattheyarepostingstockcontent.Thisincludescartoonsandgenericcontent.
Ifyouwanttogetyourpostsseen,youmustsharepostsaboutwhatishappeninginyourpracticeeveryday--whatgoesonbehindthescenes.Thisincludespatientvideotestimonials,communityoutreach,andhowyou’rechanginglives.It’sallaboutevokingemotion.
EverytimeyoupostonFacebook,askyourself,isthissharablecontent.Youwanttomakesurethatpeopleareliking,reacting,commentingandsharingyourcontent,andyoumustberesponsive.Youneverwantpeopletoaskaquestion,andnooneistheretorespond.
Facebookwantstomakesurethatusershaveagreatexperience.Asyourengagementincreases,themoreorganicreachyouwillreceiveforyourposts.
Strategy#7:BeConsistentandEmbraceFacebookAds
Asitrelatestoconsistency,fartoomanydentistspostwaytoinfrequentlytoseeanyrealresults.Youmustcreateaconsistentscheduleforposts,andmakesurethattheyarepostsworthsharing.Irecommendpostingatleastoncedaily,especiallywhileyouaregrowingyourfanbase.
ThefinalsteptomassivesuccesswithFacebookistocreatetargetedadcampaigns.Youcancreatecampaignsandpromotionsaroundyourdifferentserviceofferings,andchooseexactlywhoyouwanttoseethem-beitpastwebsitevisitors,emailsubscribers,lookalikesofyourpatientlistoryourFacebookfanbase!
IinviteyoutojoinhundredsofotherpracticesthataredoublingtheirnewpatientnumbersinsideoftheFBMasterycommunity.
Dr. Anissa Holmes http://www.dentalfbmastery.com