exploring the state of mobile marketing in an omnichannel world
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Exploring The State of Mobile Marketing
Anthony Nicalo @tonynicalo
anthony@donde.io
RoadmapNumbers
Search
Vine
The Numbers
7 Billion. Today, there are more mobile-internet devices than people
77% of mobile searches happen at home or work
2015: Mobile internet traffic surpasses desktop
63 : 1Mobile site visitors use the store
locator 63 times for every one mcommerce purchase
The Numbers
84% of all multi-screen shoppers use mobile
The Numbers
74% of mobile shoppers make their purchases in a physical location
Search
73% of mobile searches trigger additional action and conversion.
Search: Olay
Find a store fails on mobileSearch: Olay
Search: Secret
Search: Secret
No results on mobileSearch: Secret
although results on desktop
Search: Secret
Email: Nike
Email: Montgomery Inn
80 million users
Instagram: Bestie
Instagram: Bestie
Instagram: Simplicity Hair Oil
Instagram: Starbucks
Instagram: Starbucks
Instagram: Best Made Co
Instagram: Sweaty Bands
Instagram: Sweaty Bands
Twitter: Lonely Planet
Twitter: Lonely Planet
Twitter: Kroger
Twitter: Kroger
Twitter: Adidas
Twitter: Adidas
Vine
40 million users
Vine: Burt’s Bees
Vine: Marc Jacobs
Vine: Warners Bras
Vine: Warners Bras
Vine: Benefit Cosmetics
Vine: Benefit Cosmetics
Bonus: Zac Posen
Bonus: Zac Posen
Bonus: Epic Fail
ResourcesContext around user behavior
http://pewinternet.org/Reports/2012/Just-in-time.aspx
3 out of 4 may be a stretch - 72%http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606
Apps vs Mobile Search (in-store behavior)http://www.google.com/think/research-studies/mobile-in-store.html
Information needs and practices of active mobile Internet users http://dl.acm.org/citation.cfm?id=1710035.1710085
Mobile influence http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/RetailDistribution/us_retail_Mobile-Influence-Factor_062712.pdf
Anthony Nicalo @tonynicalo
anthony@donde.io
Exploring The State of Mobile Marketing
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