exploring the state of mobile marketing in an omnichannel world
Post on 21-Oct-2014
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DESCRIPTION
Slides for a presentation shared at the 2013 Mobile Cincy conference. An exploration of the current state of mobile marketing across brands and retailers from small to enterprise. With mobile devices the primary way more and more people use the internet, everything from search and email to content and native advertising are impacted by mobile. Here is a visual tour of some of the best and worst practices in 2013.TRANSCRIPT
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Exploring The State of Mobile Marketing
Anthony Nicalo @tonynicalo
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RoadmapNumbers
Search
Vine
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The Numbers
7 Billion. Today, there are more mobile-internet devices than people
77% of mobile searches happen at home or work
2015: Mobile internet traffic surpasses desktop
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63 : 1Mobile site visitors use the store
locator 63 times for every one mcommerce purchase
The Numbers
84% of all multi-screen shoppers use mobile
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The Numbers
74% of mobile shoppers make their purchases in a physical location
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Search
73% of mobile searches trigger additional action and conversion.
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Search: Olay
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Find a store fails on mobileSearch: Olay
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Search: Secret
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Search: Secret
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No results on mobileSearch: Secret
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although results on desktop
Search: Secret
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Email: Nike
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Email: Montgomery Inn
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80 million users
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Instagram: Bestie
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Instagram: Bestie
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Instagram: Simplicity Hair Oil
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Instagram: Starbucks
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Instagram: Starbucks
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Instagram: Best Made Co
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Instagram: Sweaty Bands
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Instagram: Sweaty Bands
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Twitter: Lonely Planet
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Twitter: Lonely Planet
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Twitter: Kroger
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Twitter: Kroger
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Twitter: Adidas
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Twitter: Adidas
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Vine
40 million users
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Vine: Burt’s Bees
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Vine: Marc Jacobs
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Vine: Warners Bras
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Vine: Warners Bras
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Vine: Benefit Cosmetics
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Vine: Benefit Cosmetics
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Bonus: Zac Posen
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Bonus: Zac Posen
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Bonus: Epic Fail
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ResourcesContext around user behavior
http://pewinternet.org/Reports/2012/Just-in-time.aspx
3 out of 4 may be a stretch - 72%http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606
Apps vs Mobile Search (in-store behavior)http://www.google.com/think/research-studies/mobile-in-store.html
Information needs and practices of active mobile Internet users http://dl.acm.org/citation.cfm?id=1710035.1710085
Mobile influence http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/RetailDistribution/us_retail_Mobile-Influence-Factor_062712.pdf
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Anthony Nicalo @tonynicalo
Exploring The State of Mobile Marketing