evolving content, social publishing, and web squared. the ratan report

Evolving Content, Social Publishing, and Web squared

The Ratan ReportKristen Fisher Ratan

Fall 2009 HighWire Publishers’ Meeting

Let’s Review

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Digital Media is Exploding

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Everyone is an author

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Everyone is a publisher

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Content is Changing

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Innovative formats don’t always mean innovative content

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Vook = book + video (for those “too busy” to read)

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“I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century”

-Kevin Kelly

Content is being

“remixed”

“Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book?”

-Andreas Lloyd

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“People don't want to simply access good content, they want

to contribute to that content”

-Dan Rosensweig, Guitar Hero(Quoted at Oct 2009 Web2 Summit)

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Ever-increasing layers of annotation

and metadata – content about content

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Information is

increasingly social

Information, Information Everywhere

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In the war for attention,

filtered aggregation will win

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Hey, that’s what

publishers do!

Enough about scholarly publishing, what’s up on the

World Wide Web?

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Where’s Web 3.0?

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Web Squared

Web Squared = Web meets World

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Web Squared “The Web becomes more closely integrated

with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“

-Tim O'Reilly (and John Battelle)

http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html

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“The Web Squared era is an era of augmented reality.

Our world will have ‘information shadows.’ Augmented reality amounts to information shadows made visible.”

-Tim O’Reilly

Web Squared is already here.

Mostly through mobile applications

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2121

Real-time global guide

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Real-time travel guide

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On-the-spot business locator

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On-the-spot restaurants

RapidSMS and Unicef

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Real-time shoe purchases?

What’s Next?

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Real-time information

shadows about people?

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Jane Smith

36 y.o. F

Occ: Attorney

Res: Houston,

TX

Born: Reno, NVCloud

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Name: Jane SmithAge: 36 y.o. Gender: FOcc: AttorneyRes: Houston, TXBorn: Reno, NVHobbies: Water skiing, knittingLast purchases: Snuggie, Qtips, goldfishClaims to be reading: Lincoln biographyActually reading: Latest Dan Brown novelCurrently thinking: Who is this guy?

Or Worse!

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Thank You!

Kristen Fisher Ratan

kristen@highwire.stanford.edu