evolving content, social publishing, and web squared. the ratan report
DESCRIPTION
Publishing is evolving, content is changing, and the web is going mobile. As we enter a world of augmented reality, or Web Squared, what will your information shadow show?TRANSCRIPT
Evolving Content, Social Publishing, and Web squared
The Ratan ReportKristen Fisher Ratan
Fall 2009 HighWire Publishers’ Meeting
Let’s Review
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Digital Media is Exploding
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Everyone is an author
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Everyone is a publisher
f
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Content is Changing
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Innovative formats don’t always mean innovative content
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“I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century”
-Kevin Kelly
Content is being
“remixed”
“Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book?”
-Andreas Lloyd
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“People don't want to simply access good content, they want
to contribute to that content”
-Dan Rosensweig, Guitar Hero(Quoted at Oct 2009 Web2 Summit)
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Ever-increasing layers of annotation
and metadata – content about content
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Information is
increasingly social
Information, Information Everywhere
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In the war for attention,
filtered aggregation will win
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Hey, that’s what
publishers do!
Enough about scholarly publishing, what’s up on the
World Wide Web?
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Where’s Web 3.0?
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Web Squared
Web Squared = Web meets World
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Web Squared “The Web becomes more closely integrated
with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“
-Tim O'Reilly (and John Battelle)
http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html
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“The Web Squared era is an era of augmented reality.
Our world will have ‘information shadows.’ Augmented reality amounts to information shadows made visible.”
-Tim O’Reilly
Web Squared is already here.
Mostly through mobile applications
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Real-time travel guide
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On-the-spot business locator
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On-the-spot restaurants
RapidSMS and Unicef
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Real-time shoe purchases?
What’s Next?
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Real-time information
shadows about people?
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Jane Smith
36 y.o. F
Occ: Attorney
Res: Houston,
TX
Born: Reno, NVCloud
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Name: Jane SmithAge: 36 y.o. Gender: FOcc: AttorneyRes: Houston, TXBorn: Reno, NVHobbies: Water skiing, knittingLast purchases: Snuggie, Qtips, goldfishClaims to be reading: Lincoln biographyActually reading: Latest Dan Brown novelCurrently thinking: Who is this guy?
Or Worse!
