eve mayer orsburn's smcfw presentation

Presented by…

Eve Mayer Orsburn

WHAT IS SOCIAL MEDIA?An ONLINE COMMUNITY shared with people who like and do similar things that you like and do

A place to have a CONVERSATION with colleagues, fellow consumers, and customers

A place where people GIVE and GET information about things that interest them

Social Media is simply people COMMUNICATING through new technologies

WHAT DOES SOCIAL MEDIA INCLUDE?

TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’

FACEBOOK: the largest social media network

FOURSQUARE: social media application that shares a user’s ‘location-base’

TWITTER: a micro-blog network

LINKEDIN: largest professional network

Other social media: Flickr, Yelp, YouTube, Blogs, MeetUp, Reddit, and StumbleUpon

WHY DOES SOCIAL MEDIA MATTTER?

According to Nielsen’s 2009 study: • 90% of consumers trust online recommendations from people they know

• 70% trusted consumer opinions posted online from people they don't know

• When it comes to making purchase decisions, online consumers are becoming increasingly dependent on feedback from shoppers like themselves (peers)http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

“Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People

WHAT IS THE GOAL?

Listen for what people are saying about your:

• INDUSTRY

• COMPANY

• PRODUCT(S)/SERVICE(S)

1: SHUSH AND LISTEN!

• Join a few groups to keep up with your industry

• Make like-minded connections to follow trends

• The MAJORITY of the groups you join must target your key prospects.

2: WHY OPPOSITES ATTRACT

3: ONE BALL IS NOT ENOUGH TO JUGGLE

Areas of your company that can leverage social media:

• Customer Service

• Marketing

• Company Goal Fulfillment

4: THE SOCIAL MEDIA EQUATION

4: THE SOCIAL MEDIA EQUATION

Share information about not only your brand but the expertise your clients and

prospects come to you for.

4: THE SOCIAL MEDIA EQUATION

1) Humor   2) Controversy  3) Emotion

4: THE SOCIAL MEDIA EQUATION

Listen and Respond - Daily!

4: THE SOCIAL MEDIA EQUATION

 Ask for what your company needs to achieve specific business goals.

5: THE ROI OF SOCIAL MEDIA

Keys for Measuring ROI:

1. Set specific goals

2. Establish simple, safe, and effective ways to track the achievement of these goals

FACEBOOK STATISTICS

Over 650 million active users around the world

Average user age is 38 and rising

Over 41.6% of the U.S. population is on Facebook; *

50% of active users spend time on Facebook daily

More than 1.5 million local businesses have a Fan

Page

* Updated Jan 2011 (source: Social Media Today)

TWITTER STATISTICS

Over 200 million users worldwide *

110 million daily tweets *

39: Average age of Twitter user

Strong Business to Consumer Presence

Organizations leveraging Twitter include: Restaurants,

Medical Practices, Lawyers, & Celebrities

*Updated Jan 2011 (source: Forbes Mag.)

LINKEDIN STATISTICS

Network of 100 million professionals from around the

world

Average user age is 44

A new member joins approximately every second.

Execs from all Fortune 500 companies are LinkedIn Users

85% of US companies plan to recruit w/ LinkedIn this

year

Average HH Income = $110,000

11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain

CASE STUDIES

Social media has so many possibilities we haven’t imagined yet.

• Mayo Clinic

• General Motors

• Lane Bryant

Want Access to more Social Media Know How & Free Tips?

Visit us online at: www.SocialMediaDelivered.com

Or follow us at: Twitter.com/SocialMediaDel

Connect with me at…

Email: Eve@SocialMediaDelivered.com

Office: +1 469.248.0616

LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn

Twitter: www.Twitter.com/LinkedInQueen

LET’S CONNECT