eve mayer orsburn's smcfw presentation
TRANSCRIPT
Presented by…
Eve Mayer Orsburn
WHAT IS SOCIAL MEDIA?An ONLINE COMMUNITY shared with people who like and do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow consumers, and customers
A place where people GIVE and GET information about things that interest them
Social Media is simply people COMMUNICATING through new technologies
WHAT DOES SOCIAL MEDIA INCLUDE?
TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a user’s ‘location-base’
TWITTER: a micro-blog network
LINKEDIN: largest professional network
Other social media: Flickr, Yelp, YouTube, Blogs, MeetUp, Reddit, and StumbleUpon
WHY DOES SOCIAL MEDIA MATTTER?
According to Nielsen’s 2009 study: • 90% of consumers trust online recommendations from people they know
• 70% trusted consumer opinions posted online from people they don't know
• When it comes to making purchase decisions, online consumers are becoming increasingly dependent on feedback from shoppers like themselves (peers)http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
“Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People
WHAT IS THE GOAL?
Listen for what people are saying about your:
• INDUSTRY
• COMPANY
• PRODUCT(S)/SERVICE(S)
1: SHUSH AND LISTEN!
• Join a few groups to keep up with your industry
• Make like-minded connections to follow trends
• The MAJORITY of the groups you join must target your key prospects.
2: WHY OPPOSITES ATTRACT
3: ONE BALL IS NOT ENOUGH TO JUGGLE
Areas of your company that can leverage social media:
• Customer Service
• Marketing
• Company Goal Fulfillment
4: THE SOCIAL MEDIA EQUATION
4: THE SOCIAL MEDIA EQUATION
Share information about not only your brand but the expertise your clients and
prospects come to you for.
4: THE SOCIAL MEDIA EQUATION
1) Humor 2) Controversy 3) Emotion
4: THE SOCIAL MEDIA EQUATION
Listen and Respond - Daily!
4: THE SOCIAL MEDIA EQUATION
Ask for what your company needs to achieve specific business goals.
5: THE ROI OF SOCIAL MEDIA
Keys for Measuring ROI:
1. Set specific goals
2. Establish simple, safe, and effective ways to track the achievement of these goals
FACEBOOK STATISTICS
Over 650 million active users around the world
Average user age is 38 and rising
Over 41.6% of the U.S. population is on Facebook; *
50% of active users spend time on Facebook daily
More than 1.5 million local businesses have a Fan
Page
* Updated Jan 2011 (source: Social Media Today)
TWITTER STATISTICS
Over 200 million users worldwide *
110 million daily tweets *
39: Average age of Twitter user
Strong Business to Consumer Presence
Organizations leveraging Twitter include: Restaurants,
Medical Practices, Lawyers, & Celebrities
*Updated Jan 2011 (source: Forbes Mag.)
LINKEDIN STATISTICS
Network of 100 million professionals from around the
world
Average user age is 44
A new member joins approximately every second.
Execs from all Fortune 500 companies are LinkedIn Users
85% of US companies plan to recruit w/ LinkedIn this
year
Average HH Income = $110,000
11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain
CASE STUDIES
Social media has so many possibilities we haven’t imagined yet.
• Mayo Clinic
• General Motors
• Lane Bryant
Want Access to more Social Media Know How & Free Tips?
Visit us online at: www.SocialMediaDelivered.com
Or follow us at: Twitter.com/SocialMediaDel
Connect with me at…
Email: [email protected]
Office: +1 469.248.0616
LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn
Twitter: www.Twitter.com/LinkedInQueen
LET’S CONNECT