entrepreneurial vision. vision vision is considered to be the foundation of entrepreneurship...

Entrepreneurial Vision

Vision

• Vision is considered to be the foundation of entrepreneurship

• If the entrepreneur has a vision and is able to surround him or herself with a stellar team that vision can come to fruition

• The founder’s vision without a doubt is the most important thing

• Everything flows from that vision

What is vision?

• A long term view that defines the desired or intended future state in terms of its fundamental objective and/or strategic direction

• Is a source of inspiration • Provides clear decision-making criteria

Features of an effective vision statement include

• Clarity and lack of ambiguity• Vivid and clear picture• Description of a bright future• Memorable and engaging wording• Realistic aspirations• Alignment with organizational values and

culture

Examples of vision statements of well-known organizations

• Wal-Mart: "To give ordinary folk the chance to buy the same thing as rich people."

• 3M: "To solve unsolved problems innovatively."

• Walt Disney: "To make people happy."

Advantages of a vision

• Versatility• Cost effectiveness• Practicality

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