entrepreneurial journalism at the international journalism festival 2012

ENTREPRENEURIAL JOURNALISM

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

r + $ = ?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What would you do if you knew you couldn't fail?

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lessonFrom history

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lesson From history

THE NUMBER OF JOBS IN JOURNALISM:

THE NUMBER OF JOURNALISM STUDENTS GRADUATING:

/

-

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

IS FREELANCING ENTREPRENEURIAL JOURNALISM?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

ONE:CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

TWO:PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

THREE:BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FOUR:STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FIVE:HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What is Entrepreneurship?

CREATING A PRODUCT OR SERVICE

PEOPLE WILL PAY FOR IT

YOU HAVE A WAY TO MAKE MONEY

1

2

3

2

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

convergence

What you love and are good at

What the worldwants

A great business idea

Hat-tip: Chris GuillebeauThe $100 Startup

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

value

ARE YOU HELPING ANYONE?

In treehouses

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

wiwt

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Everything is a remix

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

matter

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Med city news

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Being entrepreneurial

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Even newspapers Are doing it

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

ONE PERSON, WORKING FROM HOMEDOING WHAT THEY LOVE

A WEB BASED BUSINESS

MAKING ENOUGH MONEY TO SUPPORT THE LIFE THEY WANT

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

“DON'T BE INSECURE ABOUT AIMING TO BE A SMALL BUSINESS. ANYONE WHO RUNS A BUSINESS THAT'S SUSTAINABLE AND

PROFITABLE, WHETHER IT'S BIG OR SMALL, SHOULD BE PROUD”

JASON FRIED, REWORK

The micro-businesschallenge

LAUNCH A MICRO-BUSINESSTHAT MAKES ENOUGH MONEY

TO COVER YOUR MONTHLY OUTGOINGS

FOR LESS THAN €100AND IN LESS THAN 30 DAYS

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Next-generationjournalist

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Video .fu

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What do you needTo be entrepreneurial?

AN MBA?

EXPERIENCE IN ACCOUNTING?

VENTURE CAPITAL FROM SILICON VALLEY?

A DETAILED BUSINESS PLAN?

A COST-FLOW ANALYSIS?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What do you needTo be entrepreneurial?

COURAGE & COMMITMENT

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Is entrepreneurshipFor everyone?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

JOURNALISM NEEDS YOU

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Where do youStart?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140