entrepreneurial journalism at the international journalism festival 2012

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ENTREPRENEURIAL JOURNALISM Adam Westbrook at the International Journalism Festival, Perugia Italy April 29 th 2012 for Media 140 #media140 r + $ = ?

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Multimedia Producer, Film maker and writer Adam Westbrook talks through the ins and outs of starting your own microbusiness.

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Page 1: Entrepreneurial Journalism at the International Journalism Festival 2012

ENTREPRENEURIAL JOURNALISM

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

r + $ = ?

Page 2: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What would you do if you knew you couldn't fail?

Page 3: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Page 4: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Page 5: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lessonFrom history

Page 6: Entrepreneurial Journalism at the International Journalism Festival 2012
Page 7: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

Page 8: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lesson From history

THE NUMBER OF JOBS IN JOURNALISM:

THE NUMBER OF JOURNALISM STUDENTS GRADUATING:

/

-

Page 9: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

IS FREELANCING ENTREPRENEURIAL JOURNALISM?

Page 10: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

ONE:CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Page 11: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

TWO:PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Page 12: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

THREE:BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER

Page 13: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FOUR:STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER

Page 14: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FIVE:HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR

Page 15: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What is Entrepreneurship?

CREATING A PRODUCT OR SERVICE

PEOPLE WILL PAY FOR IT

YOU HAVE A WAY TO MAKE MONEY

1

2

3

2

Page 16: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

convergence

What you love and are good at

What the worldwants

A great business idea

Hat-tip: Chris GuillebeauThe $100 Startup

Page 17: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

value

ARE YOU HELPING ANYONE?

Page 18: Entrepreneurial Journalism at the International Journalism Festival 2012

In treehouses

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 19: Entrepreneurial Journalism at the International Journalism Festival 2012

wiwt

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 20: Entrepreneurial Journalism at the International Journalism Festival 2012

Everything is a remix

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 21: Entrepreneurial Journalism at the International Journalism Festival 2012

matter

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 22: Entrepreneurial Journalism at the International Journalism Festival 2012

Med city news

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 23: Entrepreneurial Journalism at the International Journalism Festival 2012

Being entrepreneurial

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 24: Entrepreneurial Journalism at the International Journalism Festival 2012

Even newspapers Are doing it

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 25: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 26: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 27: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 28: Entrepreneurial Journalism at the International Journalism Festival 2012

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

ONE PERSON, WORKING FROM HOMEDOING WHAT THEY LOVE

A WEB BASED BUSINESS

MAKING ENOUGH MONEY TO SUPPORT THE LIFE THEY WANT

Page 29: Entrepreneurial Journalism at the International Journalism Festival 2012

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

“DON'T BE INSECURE ABOUT AIMING TO BE A SMALL BUSINESS. ANYONE WHO RUNS A BUSINESS THAT'S SUSTAINABLE AND

PROFITABLE, WHETHER IT'S BIG OR SMALL, SHOULD BE PROUD”

JASON FRIED, REWORK

Page 30: Entrepreneurial Journalism at the International Journalism Festival 2012

The micro-businesschallenge

LAUNCH A MICRO-BUSINESSTHAT MAKES ENOUGH MONEY

TO COVER YOUR MONTHLY OUTGOINGS

FOR LESS THAN €100AND IN LESS THAN 30 DAYS

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 31: Entrepreneurial Journalism at the International Journalism Festival 2012

Next-generationjournalist

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 32: Entrepreneurial Journalism at the International Journalism Festival 2012

Video .fu

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 33: Entrepreneurial Journalism at the International Journalism Festival 2012

What do you needTo be entrepreneurial?

AN MBA?

EXPERIENCE IN ACCOUNTING?

VENTURE CAPITAL FROM SILICON VALLEY?

A DETAILED BUSINESS PLAN?

A COST-FLOW ANALYSIS?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 34: Entrepreneurial Journalism at the International Journalism Festival 2012

What do you needTo be entrepreneurial?

COURAGE & COMMITMENT

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 35: Entrepreneurial Journalism at the International Journalism Festival 2012

Is entrepreneurshipFor everyone?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 36: Entrepreneurial Journalism at the International Journalism Festival 2012

JOURNALISM NEEDS YOU

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 37: Entrepreneurial Journalism at the International Journalism Festival 2012

Where do youStart?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140