enrollment services student ambassadors: social media tips

Enrollment Services

Social Media Tips for Student Ambassadors

Table of contents

TALKING POINTS

▪ Set social media goals and objectives using quantitative data

▪ Maximize social media’s potential impact

▪ Share your unique college experience from a peer perspective

▪ How to appear confident and approachable on social media

▪ PGCC’s social media policy and guidelines

Introduction

Idris Clay, Social Media Specialist at Prince George’s Community College

Do Students Feel Welcome At PGCC?

Explaining the Survey of Entering Student Engagement (SENSE) and how it impacts ESSAs.

Source: SENSE 2012 Report for Student Services, Prepared by OPAIR

SENSE 2012 Report | Early Connections

Specific person assigned for assistance

College staff member learned my name

Received help determining financial aid eligibility

Received adequate financial aid information

First time I felt welcome

0% 10% 20% 30% 40% 50% 60% 70%

SENSE 2012 Report | Clear Academic Plan & Pathway

Received help discussing outside commitments

Received help identifying first-term courses

Received help setting academic goals & plans

Received help selecting a major

Met with academic advisor at convenient times

0% 10% 20% 30% 40% 50% 60% 70% 80%

Source: SENSE 2012 Report for Student Services, Prepared by OPAIR

SENSE 2012 Report | Envision Success

Areas of strength

College staff member clearly explained placement test

scores

College staff member clearly explained consequences of

poor grades

Registered for all my courses before first class

0% 50% 100%

Areas in need of improvement

Someone contacts me if I'm struggling with my studies

Staff talked about the importance of completion

Staff clearly explained where to find help if I considered dropping out

Staff clearly explained completion/transfer requirements

0% 20% 40% 60%

Source: SENSE 2012 Report for Student Services, Prepared by OPAIR

Use Social Media To Achieve Your ESSA Goals

Creating and sustaining PGCC’s virtual communities.

Potential impact of social media

There’s no easier way to strengthen your professional

image than by presenting yourself in a positive,

constructive light on social media.

Share Your PGCC Experience

Going beyond face-to-face communication.

Share your experience as PGCC student

Help prospective and current students and their families

get to know PGCC using social media.

How do you experience PGCC?

Use Social Networks To Appear Confident and Approachable

Social media is all about relationship building and is a communication channel like email or phone calls at its core.

Use social networks to appear confident and approachable

You are you! But you are PGCC…

Represent your community, region, program, issues, and interests.

Visually show how diverse the PGCC community is to new and

perspective students while on campus tours, at college events, and

through one-on-one contact.

#AreYouOwlEnough?

Expectations

communications

leadership

problem solving

diversity awareness

public speaking

networking

event planning and

management

marketing and team

building

An ESSA should be experienced and prepared when it comes to

Main Reasons Students Access Social Media

0%

20%

40%

60%

80%

100%86%80%72%61%57%

43%33%17%9%

#PGCC Who’s who?

▪ @pgccnews

▪ @PGCC_OwlNation

▪ @PGCCOWLS

▪ @CindyChildsEdu

▪ @pgccvpss

Use your experience as an ESSA to improve or develop your leadership and people skills. Use your experience as an ESSA to improve or develop your leadership and people skills.

#PGCC Who’s who?

▪ fb.com/pgccnews

▪ fb.com/PGCCOwlNation

▪ fb.com/pgccsga

▪ Fb.com/pgcctheatre

#PGCC Who’s Who

▪ @pgccnews

▪ @pgcc_essa

▪ @pgccsga

#PGCC Who’s Who

▪ youtube.com/PGCCtvOnline

▪ youtube.com/myPGCC

Social Media Policy

Available on www.myPGCC.com

Social Media Guidelines

• All content and interactions must reflect the College in a positive way.

• Focus on discussions of a particular interest, program, course, class, event, or college activity relative to college life or the College.

• Maintain, monitor, and update accounts AT LEAST ONCE A WEEK.

• Unacceptable Content must be removed within one business day or sooner.

• Content must comply with Copyright laws.

The following content is prohibited

• Content that violates state or federal law

• Commercial activity

• Political activity

• Online gambling

• Personally identifiable information (PII) about any current or former PGCC student or employee.

• Endorsements of any product, service or private organization

• Personal information or personal financial business

• Material protected by copyright

• Student information and/or academic records

• Virus or Trojan-infected content

• Pornographic images or language

Questions?

Idris ClaySocial Media SpecialistPrince George’s Community CollegeKent Hall, Room 247301-322-0899 (Phone)301-386-7506 (Fax)clayid@pgcc.edu

Contact Information