engaging with audiences

Engaging with

audiences

Nigel Barker MCIPR

Senior Content Manager

MPAD

@nigel_mpadwww.mpad.co.uk

@nigel_mpadwww.mpad.co.uk

What should we do in 2015?

1. Get yourselves organised!

@nigel_mpadwww.mpad.co.uk

GREGORY’S PLANNING MODEL 2000

www.mpad.co.uk

2. Think PESO

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Paid, Earned, Shared, Owned www.mpad.co.uk

Credit: http://experts.allbusiness.com

3. Is SOCIAL MEDIA dead?

@nigel_mpadwww.mpad.co.uk

Paid, Earned, Shared, Owned www.mpad.co.uk

4. Choose the right platforms:

Where are your audience

hanging out online?

@MarkPickenwww.mpad.co.uk

5. Harry Potter was soooo

ahead of the curve

@RachelPickenwww.mpad.co.uk

DAILY PROPHET www.mpad.co.uk

6. Video is the future

2015 stats say:75% increase in video postings on Facebook

Facebook video is now bigger than YouTube

for brands

@nigel_mpadwww.mpad.co.uk

7. Keep it authentic.

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But don’t be cookie cutter

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Embrace online but don’t

neglect traditional channels

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Get ready, be Agile.

Are you ready for your Ice

Bucket Challenge?

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Comms trends beyond 2015

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@nigel_,mpadwww.mpad.co.uk

DATA!

Super-niche audiences

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Wearable tech

Anti tech

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Focus on outcomes rather

than outputs.

Not just about coverage and social media noise.

It’s about organisational objectives e.g. student

numbers, event attendance,

@nigel_mpadwww.mpad.co.uk

@nigel_mpadwww.mpad.co.uk

Thank you.

Your questions

are welcome

@nigel_mpadwww.mpad.co.uk