Engaging audiences in our research

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Presented by Ewen Le Borgne and Tsehay Gashaw at the ILRI Komms Klinic, ILRI, Addis Ababa, 6 June 2012.


<ul><li> 1. Engaging audiences in our research Ewen Le Borgne and Tsehay Gashaw ILRI Komms Klinics Session ILRI, Addis Ababa, 6 June 2012 </li> <li> 2. The Komms Klinics approach Away from (just) tools, into communication processes Six broad communication areas Tools are still part of the picture Awareness raising and hands-on training sessions More trainers, more trainees </li> <li> 3. The Komms Klinics approach </li> <li> 4. Overview What is it? Why engage? Where and when? How? With whom? | What more? </li> <li> 5. 1. What is engagement? </li> <li> 6. 1. What is engagement? Ongoing exchange, conversation, interest, action Motivated by one or both but fuelled progressively it becomes important for both </li> <li> 7. 1. What is engagement? </li> <li> 8. 1. What is engagement? Hopefully leading to greater outcomes 1+1=3 </li> <li> 9. 2. Why engage? </li> <li> 10. 2. Why engage? WIIFM?Whats in it for me? </li> <li> 11. 2. Why engage? Bigger pictureAnd a wider skillset </li> <li> 12. 2. Why engage?Better questions </li> <li> 13. 2. Why engage?Better atmosphere More trust! </li> <li> 14. 2. Why engage?Long term, sustainable resultsOr targeted short resultsResearch uptake </li> <li> 15. 3. Where and when? </li> <li> 16. 3. Where and when?At effective meetings andevents </li> <li> 17. 3. Where and when?In the field </li> <li> 18. 3. Where and when?In online conversationspacesUsing social media </li> <li> 19. 3. Where and when?Everywhere </li> <li> 20. 3. Where and when?When? </li> <li> 21. 3. Where and when?When?All the time! </li> <li> 22. 4. How to engage? </li> <li> 23. 4.How to engage?You: Remain authenticGive creditShare!!! Keep it fun But focused </li> <li> 24. 4.How to engage?Them: Listen Be receptive Be sensitive </li> <li> 25. 4.How to engage?YouThem Them=You =Them You </li> <li> 26. 4.How to engage?You &amp; them: a culture ofengagementClarity TrustTime &amp; relentless effortsCollaboration &amp; compromiseHonest broker/ process facilitation </li> <li> 27. 4.How to engage?Activities: </li> <li> 28. 4.How to engage (in practice)?Designing participatorymeetings, events, processes </li> <li> 29. 4. How to engage (in practice) </li> <li> 30. 4.How to engage (in practice)?Using open, social, engagingtools, solicitingfeedbackSocialMedia </li> <li> 31. 4. How to engage (in practice) </li> <li> 32. 4. How to engage (in practice) </li> <li> 33. 4. How to engage (in practice)? </li> <li> 34. 4. How to engage (in practice)? </li> <li> 35. 4.How to engage (in practice)?Sharing your work(work out loud) </li> <li> 36. 4.How to engage (in practice)? </li> <li> 37. 4.How to engage (in practice)? </li> <li> 38. 4.How to engage (in practice)?Doing research differently(innovation, action research,MSPs) </li> <li> 39. 4.How to engage (in practice)? </li> <li> 40. 5. With whom? </li> <li> 41. 5.With whom?Your team? </li> <li> 42. 5.With whom?Your partners? </li> <li> 43. 5. With whom?Farmers? </li> <li> 44. 5.With whom?Policy-makers, donors? </li> <li> 45. 5.With whom?Via multi-stakeholderplatforms? </li> <li> 46. A quick summary perhaps? </li> <li> 47. Summary Engage because it matters for sustainable results Engage on the scale Through meetings and social tools Throughout activities (all the time!) With authenticity, time, trust, continuous efforts, a careful process With various parties, from team to MSPs </li> <li> 48. 6. Whats more? </li> <li> 49. Resources This session on the ILRI training wiki Examples of (events and more) on the ILRI Maarifa blog Engaging policy makers ODIs approach to engagement Social learning examples in the workplace Working out loud </li> <li> 50. More about Komms Klinics Visit our Komms Klinics training wiki: http://ilri-training.wikispaces.com Find out more and contact Tsehay, Ewen or Peter Find answers to communication questions: http://ilri-comms.wikispaces.com Find out about the activities of ILRIs communication team: http://infoilri.wordpress.com </li> <li> 51. International Livestock Research Institute Better lives through livestock Animal agriculture to reduce poverty, hunger and environmental degradation in developing countries ILRI www.ilri.org </li> </ul>