engaging the new volunteer workforce

ENGAGING THE NEW VOLUNTEER WORKFORCECHANGING ROLES CHANGING DEMOGRAPHICS

BY TARA FINGLAS

Learning objectives:

+ Different generations – Millennials v Babyboomers

+ Global perspectives of volunteering

+ United States

+ Ireland

+ South Africa

Two generations of volunteers+ Millennials and Babyboomers

Who are Millennials?+ Born in the early 1980s up to the 2000s+ Use technology to connect, socialize and work + Always tuned in+ First generation to grow up with technology

The social media generation+ More than 350 million users suffer from a Facebook addiction+ If Twitter were a country it would be the 12th largest in the world+ 1 out of every 7 minutes online is spent on Facebook

Millennials as volunteers+ 63% of millennials volunteered with a nonprofit in 2011+ 41% of millennials planned to volunteer in 2012

How Millennials communicate+ Online + Websites + Social media + E-newsletters

Millennials like to share+ 74% share information about Cool events + 69% share statistics+ 65% share news stories+ 61% share opportunities+ 47% share videos+ 36% share how they have made an impact

Working with Millennials+ Impact!+ Want to make a difference+ Interested in several causes

Who are Babyboomers? + Born after World War 2+ Challenged traditions+ Wealthy, active and healthy

The change generation+ This generation cares deeply about the world and wants to have an impact.

Babyboomers as volunteers+ 29% volunteered in 2011 + 38% volunteer on religious related issues+ 22% volunteer on education related issues+ 14% volunteer on social service issues

How Babyboomers communicate+ Direct mail+ Like new technology but still value the personal touch+ Fastest growing group on Facebook

Global perspective: United States+ In 2011, 29% of the population volunteered + This is 64.3 million Americans+ The state of Utah had the highest rate of volunteering

Culture of volunteering: United States+ Part of American society+ Peace Corps was set up in 1961 + More than 220,000 people have volunteered+Americorps was set up in 1993 + More than 80,000 people volunteer every year

Global perspective: Ireland+ In 2012, 15,400 people volunteered in Ireland + Amounted to 465, 550 volunteer hours

Culture of volunteering: Ireland+ Volunteer industry+ Overseas volunteering+ Professional volunteers

Global perspective: South Africa+ In 2011, 1.2 million people volunteered + Amounted to 370 million volunteer hours+ Despite widespread poverty volunteering is a major activity+ Ubuntu

Culture of volunteering: South Africa+ Younger volunteers+ Create their own projects+ Fill gaps in society

Why a global perspective?+ Share ideas+ Inspire innovation+ Appreciate differences