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Future of

Advertising...

& Agencies

by

Köksal Abdurrahmanoğlu 

a digitally enhanced individual

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Future of

Advertising...

& Agencies

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Let's see how we findout about new products

or services...

Watch WhereAdvertising Headed 

 click

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NEWS FLASH!End of Advertising as we know it is here!

Advertising will change more in 5 yearsthan previous 50

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Ooops!

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Here lies the Advertising Agency 

It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be

 nimble, and reluctant to walk away from its heritage of thirty second spots. 

It died Stubborn and Alone. 

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Watch Bob Garfield’sThe Chaos Scenario 

 click

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So... 

What is the 

Future of Advertising? 

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Not the

Advertising we knew! 

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reaching 50 million audience

Radio

38 yrs

TV

13yrs

Internet

4 yrs

iPod3 yrs

Facebook

2 yrs

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6 degrees of seperation...

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ok

is now 3 degrees!

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Brands beware!

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Looks moremeaningful this way!

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Consumer

Evolution of 

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ConsumerBefore...

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Now!

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PINNACLE of  

MARKETING is... 

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Not

any-

more

C t b d f !

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Create brand fans!

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Make their lives 

BETTER!

by doing things WITH & FOR 

PEOPLE

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engaging

connecting

delivering content

interacting

RO Involvement

intimate gestures

revealing

interrupting

directing

shouting

reacting

RO Investment

big promises

explaining

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Marketing is… 

New way of 

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supportive

playful

customizable

informative

honest

engaging

personal

collaborative

generous

experimental

helpful

adventurous

Marketing is… 

New way of 

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Advertising

Evolution of 

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Watch BG’sWhopper Freakout 

 click

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credits… MediaFuturist.com

by Gerd Leonhard

Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)

The Future of Advertising. WTF?by David Armano (Sr. Partner of Dachis Corp.)

On the Future of Advertisingby Grant Richards (Engine Company 1)

Future of Advertising | Trend Watching 2009by Lorenzo Mendoza

FEED 2008 (Digital Brand Experience Report)by Razorfish 

The End of Advertising as We Know Itby IBM Global Business Services

The Chaos Scenarioby Bob Garfield

Propulsionby Tim Williams

Workforfood.nuby Diego Zambrano 

Moon Advertisingby Bobby Voeten

www.coloribus.com

www.creativity-online.com

www.vimeo.com

www.gapingvoid.com

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contact... 

koksal@istanbul.com

@koksal

koksala.wordpress.com

tr.linkedin.com/in/koksal

www.adinteractive.com.tr

Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g