empowering people through education - lib.tutellus.com · karolina szymanczak designer. advisors...
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$€ ¥
PROBLEM
High costs for students
Unfair payments for teachers
No match with the job market
THE PAIN: EDUCATION AND EDTECH SUCKS
THE PAIN: EDUCATION AND EDTECH SUCKS (2)
Poor user “Recurring”, bad Cohorts >> high number of new users needed
0
100%
50%
3m 6m 9m 1 year0
100%
50%
3m 6m 9m 1 year
EdTech
PROBLEM
WHAT IF WE COULD REVERT THE MODEL?
High motivation >> high recurring >> more
happiness >> more conversion >> more Revenue
Revenue = MAU * Conversion
PROBLEM
We create our own cryptocurrency, the TUT token. The more you learn, the more money you get, the more relevant you are in
the Community and the more visible you become to companies that may be interested in you.
THE SOLUTION: A PLATFORM THAT PAYS YOU FOR LEARNING
SOLUTION
SOLUTION
HOW DOES THE TOKEN WORKS?
Students: the more you learn, the more tokens you get
User buys User accessesthe course
Gets STUTallocations
Perform certain actions Ends the course
Wallet with TUT (loyalty program) Trade STUTto TUT
SOLUTION
HOW DOES THE TOKEN WORKS? (2)
Students: you choose what to do with your STUT
Cash Relevance100% STUT
Blockchain
50% TUT50% STUT
Cash orRelevance?
SOLUTION
HOW DOES THE TOKEN WORKS? (3)
Students: if you chose Relevance, you´ll get more benefits
TUT
100%20% Teachers
30% Students
50% Tutellus
Smart
Contract
Third-Party Entities
SOLUTION
HOW DOES THE TOKEN WORKS? (4)
Teachers: 4 different Revenue channels... and instant payments
Teacher
Courses
70% - 85%
Actions
STUT
Subscriptions
Fees in proportion to time spent by students
Employers
20%
SOLUTION
HOW DOES THE TOKEN WORKS? (5)
The POOL as the key to regulate the way tokens flow
TUT Pool
Students
Teachers Third-PartyEntities
600,000
500,000
400,000
300,000
200,000
100,000
Q1 Q2 Q3 Q4 Q4Q1 Q2 Q3
An ecosystem where all players get benefits: Students, Teachers and Companies. Using the Pool tokens and the Market, students and
teachers may study for free, earn money through tokens, and get Relevance and access to valuable services
HOW DOES THE TOKEN WORKS (6)
TOKENOMICS
$
€
¥
TOKENOMICS
BENEFITS FOR EVERYONE
STUDENTS
Earn money studying
Pay in cryptocurrency
TEACHERS
Get payments instantly
Earn money teaching
Access to best profiles
High customization level
COMPANIES
Creations of specific profiles
Bringing education worldwide
SCHOLARSHIPS
We are the leading platform in 20 countries, and from now on we'll become the leading decentralized platform worlwide.
FULL WORKING PLATFORM SINCE 2013
PLATFORM
Students
1.000.000
Learning
+1b min
Transactions
+2.000.000
Transactioned
$ 10m
PLATFORM
“Tutellus.com, the leading Educational platform in the Spanish speaking world.”
A full community where everyone get benefits.
El País, 2016
+1.000.000 Students
Community
+130.000 Videocourses
Teachers
+10.000 content promoters
Affiliates
+20.000 users with high relevance
Tutors
+160 on 5 continents
Countries
+80 agreements
Universities
+50.000.000 monthly users
Job finders
+50 corporative channels
Companies
TRACTION
We have validated a Growth model, using these three main metrics, that would allow
an exponential growing in the short-term, with the proper inversions.
SCALING-UP OF TRANSACTIONS, USERS AND SALES
Transactioned courses
We are closing to 100000 new courses transactioned per month. Web, Android, IOS... the number of people studying courses on-line is steadily increasing.
EBITDA
We have found a sales scaling model that proves the profitabilityof our business model, generating even Cash Flow since 2017.
Monthly Active Users
While educational APPs have a lower TAD than social APPs, our frequency of use continues to grow.
20k
30k
10k
0
40k2x year 2x year
02015 20172016 2014 2017201620152015 20172016
0
200k €
-200k €
-400k €
400k €3x year
200k
300k
100k
400k
MARKET
According to Forbes, the online education market was worth over USD 165 billion in 2016, mostly in the English-speaking
world (USA, the UK, and India). It is expected to keep growing, reaching over USD 240 billion in 2023 (source: Docebo)
A HUGE BUSINESS OPORTUNITY
ELEARNING INDUSTRY
CORPORATE ACADEMICS
TECNOLOGY
SERVICE
PROVIDERS
CONTENT
PROVIDERS
PRODUCT VENDORS
RAPID ONLINE
LEARNING
LEARNING
MANAGEMENT SYSTEM
APPLICATION
SIMULATION TOOL
LEARNING
MANAGEMENT SYSTEM
LEARNING CONTENT
MANAGEMENT SYSTEM
MOBILE ELEARNING
KNOWLEDGE
MANAGEMENT SYSTEMVIRTUAL CLASSROOM
THE TEAM
A solid team growing together since 2014, summing up nearly 150 years of working experience
and with the following crew
TEAM
MIGUEL CABALLERO
CEO
JAVIER ORTIZ
CTO
JAVI CALVO
Data Scientist
CARLOS LÓPEZ
Engineer
Operations PR and Community Media RelationsCMO
JAIME ZAPATA ALEX GINÉS COVADONGA FERNÁNDEZNACHO HONTORIA
KAROLINA SZYMANCZAK
Designer
ADVISORS
BOARD
Global Head of Blockchain UST Global. ESIC professor,
cofounder of Blockchain España
Dani Cellero
VC, Head of Innovation Banco Santander-China.
Stanford University
Miguel Solana
One of the founders of the NEM Foundation, a reference
in the Blockchain world
Erik Van Himbergen
CEO Oblicity and legal counsellor for Estonian Government. Tallinn
University Degree with honors
Rene Lauk
CEO Coinsilium and early investor in RSK, Coindash,
Indorse and others
Eddy Travia
Cryptonomos founder & CEO, previously founder of
Viar.live and Enkrypt. Xsolla VP
Oleg Poskotin
StartupToken CEO. Blockchain VC and crypto Business Developer.
ESM-A & HEC Paris
Yacine Terai
PARTNERS
PARTNERS
Leader institutions and more than 80 universities as content creators in Spain & Latin America.
Giving the token layer the maximum functionality
TECH: A 4 LAYERS MODEL
TECHNOLOGY
TUT token
NEM Blockchain
ADDING DECENTRALISED SERVICES TO THE DAPP
ROADMAP
Jan 14 MPV
100k users20k videocourses20 UniversitiesMay 15New Platform
API, MEAN fw300k users
40k videocourses Sep 17 New Model
Sep 18
800k usersDecentralizationTokens
Jun 19
Value services
Full offchain - onchain interoperabilityTeacher services
Token multi-functionality
Dec 18
Core features
Wallet managementToken interoperabilityActive cryptocurrency
Dec 19Value Features
Deep Learning to tokensFull integration
Tokenomics optimization
Company Services
BizDev implementationProduct managementMulti-user features
Jun 18ICO
TOKEN SALE
THE ICO
Funds Allocation
40%
20%
20%
10%
10%
Product & Engineering
Sales & Marketing
Publicity & PR
Operations
Security, Loyalty & Reserves
Token Distribution
40%
40%
10%
10%
Crowdsale
Pool
Team
Bounty & Advisors
Total Supply
For Sale
Hard Cap
Scholarships Program
Accepted Currencies
1,500,000,000 TUT
40%
20,000,000 USD
50% of total raised
ETH, BTC, XEM, LTC, BCH, ZCASH, DASH, USD
Pre-ICO
ICO
May, 10th 2018
June, 12th 2018
(only in preSale)
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